It’s important for you to evaluate your technology every once in a while, and make an effort to optimise the core functions at your B&B. By making sure your technology is adapting to the latest industry trends and innovations, you will be able to provide your guests with a superior experience while simultaneously streamlining your management tasks and increasing your revenue.

Here’s how to optimise four key functions at your B&B:

Your channel manager

Your channel manager is your direct link to an endless network of agents who are looking to book your B&B rooms for their travellers. Without a channel manager in place, you will not be able to connect with OTAs, retail travel agents and other powerful distribution partners.

Make sure your channel manager is optimised by connecting to high-value channels and integrating with a property management (front desk) system.

Your B&B website

Your property’s website is your most powerful booking portal, allowing you to showcase the elements you like best about your brand while also enabling you to accept commission-free bookings. You need to frequently evaluate the content of your website and test its functions to make sure that it is staying in line with the latest trends.

Optimise it today by adding a 360-degree tour of your property, creating special events for your B&B and implementing a responsive website design that improves the user experience for those on a mobile device.

Your online booking engine

Your online booking engine is the key to success in a now ‘instant’ travel industry. It’s absolutely critical that your online booking engine allows for a fast, seamless user experience, as travellers continue to require quicker, more efficient ways to finalise their bookings.

Verify that you have an intuitive booking engine in place that will personalise the user experience based on their data and preferences, and make sure that you offer your travellers the opportunity to book directly on their preferred social platform.

Your integrated payments solution

Guests are searching for B&Bs that offer them convenient payment options, without compromising on security. By implementing an integrated payments solution into your B&B technology, you will be able to process payments directly through your property management system. Rather than opting for an archaic payment processing system, you should invest in a streamlined integrated payments solution.

One of the best ways to ensure that your B&B is completely optimised and ready to accept any and bookings from your guests is to invest in an all-in-one business solution for your brand. Little Hotelier is the only system that includes all of these core functions. With one investment, you receive all of the functions you need to effectively operate your B&B in the 21st century.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).