Insights

Hotel business intelligence software is technology that gives you more market data and insights. It helps you make better pricing decisions by tracking competitors and how major online travel agents are promoting your property. Hotel business intelligence makes it simple to see your pricing information in real-time, and take the actions that you deem necessary for your property to succeed.

Business intelligence is important for a hotel because it allows them to make decisions based on data, rather than guesswork or hunches. By using accurate and up-to-date market information, hotels can use business intelligence to inform the way they adjust prices and maximise revenue. It’s also important for ensuring that hoteliers understand their competitor’s strategies and that they are maintaining rate parity.

Business intelligence can be used by many sectors of the hotel and hospitality industries, from hotels and airlines to restaurants and tour operators. There are specific software solutions that will suit each business. For instance, there are dedicated business intelligence solutions for small hotels such as Little Hotelier’s Insights. Business intelligence will be used by the owner/operator of the hotel or a dedicated staff member such as a revenue manager or sales manager. However, platforms like Little Hotelier are designed to combine sophisticated technology with simplicity and ease-of-use, making it easy for anyone to be trained on the features. Even if you run your property as a sole operator, Little Hotelier is designed to make your life easier by automating your most time consuming tasks.

Using hotel business intelligence tools, you’ll be able to track fluctuations and activity in your local market. This means you can keep an eye on the prices of up to 10 competitors and also have visibility on your own rates wherever they are listed. The outcome is that you’ll be able to spot opportunities to increase your rates or sell more rooms to boost overall revenue. You’ll also be able to ensure your rates are always in parity, reducing the chance of customer confusion or friction. Additionally, you’ll be able to produce detailed and easy to digest reports on your performance, and enable price alerts if you identify scenarios which you know you will need to update your rates.

Hotel profitability can improve with business intelligence because your decision making will be much more informed and strategic. With better forecasting, real-time data, accurate information, easy competitor tracking, and digestible reports, you’ll have everything you need to set rates and plans that will deliver maximum revenue to your property. It will also allow you to be more dynamic, meaning at any moment of any day, you’ll be able to make adjustments that optimise your returns.

Two of the most important business intelligence reports that can help your hotel management are Booking Performance and Pace Reports. Booking Performance can help you determine which channels and booking sources are delivering the most value for your property. Pace Reports will help you track your performance over time on a comparative basis. Both reports allow you to see where you need to improve or make adjustments to quickly optimise your revenue.

Competitor rates and rate parity reports are also a must, so you can manage your day-to-day business operations and ensure you’re always promoting and pricing your property in the right way.

Little Hotelier Insights offers all of these reports so you can have total clarity over how your pricing compares to competitors, how OTAs are pricing your property, what your current and past performance is for any given time, and which sources are delivering the most revenue for your business.

Yes, you can try it for free. Hotel business intelligence such as Little Hotelier’s Insights can be trialled for free. This enables you to see the functionality and the potential it holds for your business. You can try Little Hotelier for free for 30 days.

Getting started and set up with hotel business intelligence solutions begins with your free trial. Depending on the plan you choose, you will either enter an online sign-up process and or be connected with a professional onboarding specialist. The online sign-up process is quick and easy, since you’ll be assisted by a ‘wizard’ that takes you through step-by-step instructions. Once through the initial stages, the most helpful aspect will be your smartguide – make sure to look out for it. This will ensure you understand what to do next and make the most of your new software. To make the process even smoother, make sure you have prepared photos of your property and rooms, a list of your room types, and other important information about your property such as contact details.

You’ll get full access to whatever Little Hotelier plan you sign up for, including a number of different specific features. So, even if you are interested in Insights, you’ll get full access to Little Hotelier’s all-in-one solution which includes powerful features such as a channel manager, booking engine, and mobile app, among others.

Absolutely – we’re here to make small accommodation owners’ lives as simple as possible, so you don’t have to sign a lock-in contract, and you can cancel anytime.

You’ll get two choices:

1. You can keep using your Little Hotelier plan, and we’ll begin charging you after the free period has ended through the payment method you selected.
2. You can cancel before you start being charged.

Support is available to your hotel business 24/7 during and after your Insights setup. Depending on the plan you choose you’ll have access to email and online chat, or dedicated phone support on top of that. Little Hotelier also has a learning centre, which can answer many questions about the features and how they work.