Calculate your Occupancy Rate

Your property occupancy rate is one of the most important indicators of success. It is calculated by dividing the total number of rooms occupied by the total number of rooms available times 100.

Number of rooms at your property:

Number of room nights booked for your property over 30 days

Your Occupancy Rate %

85

*Please note this is an estimation only.

How does my occupancy rate compare to other hoteliers?

For the most part, between 2015 and 2019, global hotel occupancy rates have remained between 50% and 80%, with peaks and troughs in line with seasonality.

Recently, the hotel occupancy rates in key regions were as follows:

  • Asia Pacific: 68.5%
  • Americas: 68.1%
  • Australia: 76%
  • Europe: 74.9%
  • Middle East and Africa: 51.7%

If you are above the average occupancy rate, check the Daily Rate Calculator! If you are booking more guests than you can handle, you may be able to adjust your rates to take advantage of the demand.

Are you under the average? The points below have been shown to successfully increase occupancy rates:

What are the top 5 ways to increase my occupancy rate?

  1. Expand your booking channels. This can gain you additional domestic and international guests, as well as tap into more niche audiences who crave the unique experience you offer.
  2. Improve your admin – to reduce double bookings and time spent on admin, incorporate a best in class, all-in-one front desk management system. With the right software, this is easier and cheaper than you might think.
  3. Upgrade your hotel’s website and direct bookings system. Your website experience will make a huge difference to your direct bookings – reportedly up to 53%.
  4. Offer a discount for extended hotel stays. Increasing the length of stays through great value offers will help you make more from rooms that would otherwise have been empty.
  5. Focus on social media marketing. More bookings than ever start from the likes of Facebook and Instagram. Share your website through advertising or travel groups to tap into this huge, active audience.

I want to get started on everything above…what should I do next?

The simplest way to implement the actions above to increase your occupancy rate is with an all-in-one online system. This allows you to seamlessly control your front desk, manage your room availability and advertising across more booking websites globally. And with the right solution, you can also handle all guest payments, direct bookings and remotely manage your property via a mobile app. Like the Villa Orchar, who hit a 90% occupancy rate, or The Falcon at Hatton, who achieved an occupancy rate of 80%.

To learn more about the solution that has helped achieved this success, Little Hotelier, watch the video below. Or call for a free, no obligation consultation with an expert to discuss what can help increase the occupancy rate for your unique property.

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