When choosing accommodation travelers not only want to see that you know how to provide a great stay, but also that your B&B has personality, knowledge of the local area, and provides relevant information.
By optimising the content on your website through a blog you can show you are industry savvy, maximise your SEO, and convert more website traffic into commission-free bookings.
Search engines like Google are always hungry for fresh content to show at the top of their search results. People rarely read past the first three pages displayed on Google when browsing the web, so if you aren’t refreshing the content on your website you could be losing business. Posting relevant content one to three times a week, with targeted keywords throughout, will help improve SEO and keep you ahead of the competition.
A blog makes browsing your site enjoyable and ensures guests remember your brand. Reading about your association with local farmers or browsing photos of your delicious food is far more likely to be recalled by travelers later on when they are ready to book. It’s also useful if you give travelers something actionable to take away with them. For example, you might enlighten them about all the nature walks in the area.
Sharing blog posts to your social media accounts will allow travellers to keep track of blog updates, interact with your posts and even share them with their contacts.
Tip: Include a link to your blog in your guest communication emails before and after their stay to keep them in contact after check-out.
Creating content doesn’t need to be complicated, try some – or all – of the following to show your guests what’s great about staying at your B&B:
If you’re excited about creating a blog and capturing more bookings, you’ll need a good content management system so you can stay organised and post content easily. Little Hotelier’s direct booking technology includes a customisable website as part of an all-in-one solution! Learn more about it here.
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