Many small hotel owners make the mistake of assuming that all bookings are created equal, and that as long as your hotel is at capacity then you do not have to worry about where those bookings originated from.
The fact of the matter is, direct bookings can be more valuable than third party bookings.
Direct bookings that are made over your small hotel website allow you to enjoy a higher profit margin, since you do not have to pay a commission to a third party agent.
In addition, you are making a direct connection with the guest and you have the opportunity to manage the relationship.
Through direct bookings, you have a better chance of retaining the customer and encouraging them to book with your hotel in the future.
Use these tips to make sure you’re maximizing direct bookings through your small hotel’s website.
Make your website visually appealing, including both high-resolution photographs and videos of your bed and breakfast.
Videos have been proven to be the most effective multimedia tool for engaging with customers.
Design landing pages for each of the rooms in your hotel, allowing guests to virtually explore your property and decide on the room that is most appealing to them.
Post your rates on your website, and don’t make your customers dig for them.
Implement a booking system that allows you to offer your guests live availability information directly on your website.
They need to be able to quickly and easily see when you are available for booking.
Turn your website into a local travel resource.
In addition to offering information about your small hotel, also include facts about the local area, nearby restaurants and area attractions.
Create promo codes that encourage guests to book directly through you. Make sure the “Book Now” button is prominently displayed and easily located on the page.
The key to increasing your online booking lies in the system you use – namely, your hotel booking engine.
It should be able to process online payments securely, store guests’ sensitive data, and send automatic communications to keep guests in the loop.
If you’re looking for the best one for your business, download our complete buyer’s guide. It will help you avoid making the wrong decision.
Create a beautiful hotel or bed & breakfast website effortlessly and turn browsers into guests. Little Hotelier’s direct booking technology is proven to convert guests far and wide! Learn more about it here.
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