Up-selling every guest is the best way to drive incremental revenue at your bed and breakfast.
As long as you offer them relevant extras, it’s a win-win situation: you’re enhancing their experience staying with you, and also making it worth your while.
Here are some great ideas of how you can up-sell at your small property, along with some tips on how to refine your up-selling technique!
Rooms are the perfect way to drive more revenue per booking. When one of your more expensive rooms are sitting empty, ask your guests if they would like an upgrade!
Don’t be afraid to discount premium rooms to lock in the sale.
Your event guests are the perfect up-sell candidates! They want this event to be amazing, and will not mind paying a little more here and there if it will truly enhance the event.
Event organizers want attendees to rave about how amazing the event was, so pull out all the stops to impress them with your creative and value-adding up-sell ideas.
Your guests don’t want to spend their time figuring out which shuttle company is reputable, reliable, and affordable – and missing a flight is something they can’t risk.
This is why you can easily offer transport to and from the airport! Strike an official business partnership with a local shuttle operator to make it happen.
As a bed and breakfast, you are well aware that the personal touch is your unique selling point. Why not contact local suppliers and offer your guests local products?
One unique idea suggested by OccupancyLevel is that you can sell guests art off the wall.
Talk to local artists and ask them if they would like to exhibit their work (whether they are sculptures, paintings, or photos) at your property. You can discreetly place a price tag on these items to ensure guests that they can be bought.
Make sure you also offer a mailing service (yet another up-sell opportunity), as guests will not want the hassle of carrying the art with them.
In speaking with your guests face-to-face or over the phone,
If you have automated the guest communication process by using an all-in-one hotel reservation system like Little Hotelier, you will be able to up-sell each and every guest that books with you directly. Why not see what that would look like?
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