TripAdvisor is one of the most widely used social platforms around the globe.
Travellers of all ages and demographics head to TripAdvisor in order to get objective and honest feedback about the accommodation providers, tour guides, restaurants and transportation services they are considering for their next getaway.
Recognising the powerful role that TripAdvisor plays, you need to make sure that your B&B consistently improves its TripAdvisor ranking.
Here are a few tips to help you get started…
While you aren’t always in control of the reviews that people leave on your TripAdvisor profile, you are in control of what you present on this profile page.
The first step toward improving your TripAdvisor ranking is completing your profile. Always include the most up-to-date information about your B&B, including your contact information and your website URL.
Create a powerful text description that can be displayed. Always make sure that you include a few of your own high-resolution photographs to display your property in the best possible light.
It may be tempting to incentivise your travellers and reward them for leaving positive feedback on your TripAdvisor page.
However, this goes against the terms of agreement that you have with TripAdvisor, and could have a very negative impact on your TripAdvisor ranking. TripAdvisor wants to make sure that its platform is a safe space where guests can leave honest and objective feedback that may help other travellers.
Rather than rewarding your guests for leaving feedback, focus on offering the best guest experience possible and politely ask them to leave a review on TripAdvisor when they are checking out.
Once you have created your TripAdvisor profile, you need to check it on a regular basis in order to evaluate the feedback that you are receiving.
First and foremost, this gives you insight into the guest experience at your property and can help you improve your business.
Secondly, it allows you to respond accordingly and display your customer service skills for other travellers who may be considering a stay at your B&B.
Respond to all reviews – even negative reviews – in a polite and professional manner.
The number of reviews that you have has a significant impact on your ability to improve your TripAdvisor rankings.
The more reviews that your property receives, the higher it will be ranked. You should remind your guests to leave a review on TripAdvisor by sending them an automatic email several days after they have checked out of your property. You can schedule this email through your property management system.
Your TripAdvisor profile is a fluid entity that needs to be constantly evaluated and edited so that you can maximise the impact that it has on your business.
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