It seems that social media giant Facebook always has something new coming through the pipeline.
The latest round of features have the potential to directly impact businesses within the travel and tourism industry, including small hotels and B&Bs.
The features are targeted at general users who are looking for ways to enhance and improve everyday life, and it’s important that hoteliers take advantage of these features as quickly as possible.
The Events feature is nothing new to Facebook. Nearly since the creation of the massive social networking platform, users have been able to create events and share them with their friends.
However, Facebook recently announced an Events app that streamlines the process for locating and responding to Events on Facebook. Through the app, users can browse through invites they have received, events that have been created by pages that they like, and even search through public events using filters.
The Recommendations feature is another recent addition to the Facebook portal. Users have long turned to their Facebook friends for information on local businesses and contractors. Now, when someone asks if anyone knows of a good baker or a reliable veterinarian, the Recommendations feature becomes available.
Through this feature, users can respond and their response is automatically mapped for them. This gives the original poster the information that they need at-a-glance, while also providing others with a useful tool to refer to.
The ever-changing features available on social media platforms highlights the importance of staying informed and involved with your hotel’s social media strategy.
This is a fluid strategy that should constantly be evaluated and updated, as this allows your brand to stay relevant on every platform.
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