All social media platforms can’t be painted with the same brush. You must treat Instagram differently to Facebook. Here’s some advice.

Conquer the basics of email marketing at your B&B and start generating more bookings for your property and grow your revenue.

If you aren’t already marketing your B&B on Facebook, here’s a quick introduction on why it’s so useful for your business.

Recognising the powerful role TripAdvisor plays, you need to make sure that your B&B consistently improves its ranking. Follow these tips to get started…

There are many ways to advertise your B&B business successfully. Here are five tasks that can help get you there.

Monitoring your social media accounts and paying close attention to feedback is essential for establishing positive customer relationships and upholding your reputation.

Even if your B&B isn’t located in the hottest destination in the world you can still attract visitors with destination marketing. Learn how to do it here.

Digital media is where travellers expect to be marketed to nowadays and it’s where you should be establishing a relationship between them and your B&B.

Facebook has its very own traveller path to purchase and you need to be aware of it at your B&B. Here’s how you can maximise your bookings.

Social media can be a very effective and satisfying marketing channel for your property, but only if you’re using the right ones. Find out what social channels are the most popular right now.

Solo travellers are a large and emerging market that could significantly benefit your property’s revenue. Here are some tips to attract more of them.

Consistency is the key to building a large social media audience and maintaining a high level of engagement from your followers. Here are the tips you need at your B&B.

Social media should be seen as an space for practising proper customer service techniques. We discuss how to successfully interact with customers on social media…

To create a successful B&B marketing strategy hoteliers should recognise the popularity of social video and use it effectively to boost revenue.

Here’s how hoteliers can use social media competitions to reach their digital marketing goals, improve their online presence, and drive direct bookings.