Explore Social Media

Learn all of the latest social media marketing tips for small accommodation providers.

Browse through our library of posts or download our ebook to learn about how you can amplify your online presence.


Are you putting enough effort into your B&B’s Instagram account?

All social media platforms can’t be painted with the same brush. You must treat Instagram differently to Facebook. Here’s some advice.

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B&B management basics: Email marketing explained

Conquer the basics of email marketing at your B&B and start generating more bookings for your property and grow your revenue.

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B&B management basics: Facebook marketing explained

If you aren’t already marketing your B&B on Facebook, here’s a quick introduction on why it’s so useful for your business.

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Managing your TripAdvisor reviews is important for bed and breakfasts.

How to improve your B&B’s TripAdvisor ranking

Recognising the powerful role TripAdvisor plays, you need to make sure that your B&B consistently improves its ranking. Follow these tips to get started…

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Bed & breakfast owners should use this advice to advertise.

5 key tasks for successfully advertising your B&B

There are many ways to advertise your B&B business successfully. Here are five tasks that can help get you there.

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Are you monitoring your B&B’s social media feedback closely enough?

Monitoring your social media accounts and paying close attention to feedback is essential for establishing positive customer relationships and upholding your reputation.

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How to attract more B&B guests to your region using destination marketing

Even if your B&B isn’t located in the hottest destination in the world you can still attract visitors with destination marketing. Learn how to do it here.

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How digital media can help your B&B build guest relationships beyond your property’s walls

Digital media is where travellers expect to be marketed to nowadays and it’s where you should be establishing a relationship between them and your B&B.

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Why you need to be aware of the Facebook path to purchase at your B&B

Facebook has its very own traveller path to purchase and you need to be aware of it at your B&B. Here’s how you can maximise your bookings.

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The best performing social media channels right now (and what you should use at your B&B)

Social media can be a very effective and satisfying marketing channel for your property, but only if you’re using the right ones. Find out what social channels are the most popular right now.

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5 tips to sell more rooms to solo travellers at your B&B

Solo travellers are a large and emerging market that could significantly benefit your property’s revenue. Here are some tips to attract more of them.

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How to create a consistent social media strategy for your B&B

Consistency is the key to building a large social media audience and maintaining a high level of engagement from your followers. Here are the tips you need at your B&B.

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B&B engages with guests on social media

How to Interact With B&B Guests on Social Media

Social media should be seen as an space for practising proper customer service techniques. We discuss how to successfully interact with customers on social media…

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Why hotels need to include video in their social media strategy

Why B&Bs need Social Video in their Marketing Strategies

To create a successful B&B marketing strategy hoteliers should recognise the popularity of social video and use it effectively to boost revenue.

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How social media competitions can help a B&B get more bookings

3 ways social media competitions will improve your B&B marketing

Here’s how hoteliers can use social media competitions to reach their digital marketing goals, improve their online presence, and drive direct bookings.

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