Explore Social Media

Learn all of the latest social media marketing tips for small accommodation providers.

Browse through our library of posts or download our ebook to learn about how you can amplify your online presence.


Are you putting enough effort into your B&B’s Instagram account?

All social media platforms can’t be painted with the same brush. You must treat Instagram differently to Facebook. Here’s some advice.

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B&B management basics: Email marketing explained

Conquer the basics of email marketing at your B&B and start generating more bookings for your property and grow your revenue.

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B&B management basics: Facebook marketing explained

If you aren’t already marketing your B&B on Facebook, here’s a quick introduction on why it’s so useful for your business.

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Managing your TripAdvisor reviews is important for bed and breakfasts.

How to improve your B&B’s TripAdvisor ranking

Recognising the powerful role TripAdvisor plays, you need to make sure that your B&B consistently improves its ranking. Follow these tips to get started…

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Bed & breakfast owners should use this advice to advertise.

5 key tasks for successfully advertising your B&B

There are many ways to advertise your B&B business successfully. Here are five tasks that can help get you there.

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Are you monitoring your B&B’s social media feedback closely enough?

Monitoring your social media accounts and paying close attention to feedback is essential for establishing positive customer relationships and upholding your reputation.

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How digital media can help your B&B build guest relationships beyond your property’s walls

Digital media is where travellers expect to be marketed to nowadays and it’s where you should be establishing a relationship between them and your B&B.

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Why you need to be aware of the Facebook path to purchase at your B&B

Facebook has its very own traveller path to purchase and you need to be aware of it at your B&B. Here’s how you can maximise your bookings.

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The best performing social media channels right now (and what you should use at your B&B)

Social media can be a very effective and satisfying marketing channel for your property, but only if you’re using the right ones. Find out what social channels are the most popular right now.

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5 tips to sell more rooms to solo travellers at your B&B

Solo travellers are a large and emerging market that could significantly benefit your property’s revenue. Here are some tips to attract more of them.

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How to create a consistent social media strategy for your B&B

Consistency is the key to building a large social media audience and maintaining a high level of engagement from your followers. Here are the tips you need at your B&B.

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B&B engages with guests on social media

How to Interact With B&B Guests on Social Media

Social media should be seen as an space for practising proper customer service techniques. We discuss how to successfully interact with customers on social media…

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B&B responds to guests on Facebook messenger 24 hours a day

Why Your B&B Needs 24 Hour Responses On Facebook Messenger

Using Facebook Messenger tools to offer customers 24 hour responses at your B&B will improve your guest experience and increase brand engagement. Heres how…

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Hotel uses Facebook messenger for customer service

How Facebook Messenger Could Transform Your B&B’s Customer Service

Facebook messenger will transform your B&Bs customer service by building loyalty, engagement and optimising the guest experience.

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B&B guest using social media to choose destination

How Important Is Social Media When Travelers Choose Their Destination

Social media directly impacts travelers choosing destinations so B&Bs need an intelligent social media strategy to utilise this platform and increase bookings.

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