Capturing more bookings through your B&B website requires you to do more than add high-resolution images and put a booking button on your homepage.
You need website content that is engaging, thoughtful, relevant and timely.
To maximize your B&B SEO strategy, you should publish a steady stream of creative content on both your website and your blog.
Here are five tips to help you improve your B&B’s website content:
Utilizing the right keywords within your content is necessary to maintain your visibility on the search engine results page, and is the only way that your target audience is going to find you. Instead of opting to use vague search terms in your post, such as “Caribbean hotels” or “Australia B&Bs,” you should instead identify specific, powerful keywords. Keywords such as “B&Bs in Sydney” or “waterfront B&B in Australia” will produce better results. Choose your keywords, and develop your content based around those phrases.
The online reader does not have a long attention span, however, longer posts tend to fare better in the Google search engine results page. As a B&B content creator, you will want to strike the right balance with the length of your content. Most SEO experts believe that word counts between 500 and 800 words are ideal. This length allows you to strategically place keywords throughout the content without bogging it down, and also gives you an opportunity to offer valuable, useful content to your target audience.
In order to maintain your search ranking, you will need to publish new and interesting content on a regular basis. You should post new content at least weekly, and up to three times per week. The most important aspect of your content publishing schedule is that you maintain consistency. Select a frequency that works well for your B&B, and stick to it.
Overloading your content with 10 and 12 keywords that are used at least three times throughout the post is not going to benefit your business. Google will recognize that you are publishing keyword-heavy content that likely does not offer a lot of value to your target audience. It may even hurt your ranking, and it certainly won’t help it. Rather, use two or three keywords a couple times throughout the content. Place those keywords in powerful locations, such as in the headers or within the top half of the text body.
In addition to helping you with your B&B SEO strategy, engaging and interesting content also can help you reach out to your social audience. Share your B&B blog posts on your social platforms, and encourage users to comment. This allows you to connect with your target market segments on a more personal level.
As a B&B owner, you can be both an expert in the hospitality industry as well as in the content marketing field.
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