How to Raise Awareness of Your Bed & Breakfast

Building an innovative, user-friendly website complete with high-resolution photographs and informative content is critical for your bed and breakfast business. But all of that hard work is for naught if no one visits your website.

While it can be challenging to get found online, these tips should help you improve your bed and breakfast’s online presence.

Work on your online reviews

According to a recent poll conducted by TripAdvisor, 76% of travelers are willing to pay higher prices for a hotel that has positive reviews.

Set up profiles on the most popular review sites, such as Yelp, TripAdvisor and Google+.

You have to be constantly monitoring the online review sites as well as the reviews on your own website. It might be tempting to ignore that one glaring negative review, but don’t allow yourself to neglect your reviews and appear passive.

It’s important to play an active role in your online reviews, and to appear as a friendly, responsible and professional small accommodation provider. Keep it professional, and offer incentives for leaving positive feedback.

It’s worth it! If given the choice between two hotels that have the same rate for their rooms on the same days, travelers are 3.9 times more likely to choose the one with better reviews on Facebook, Google and other popular sites (source).

In addition to that, a hotel with good review scores will enjoy an increase in demand that can drive up the ADR as well.

Invest in paid advertising

There are many innovative online advertising programs that allow you to enjoy large returns on your investment.

Pay-per-click, or PPC advertising, is designed to drive visitors to your website. Once they are there, it’s your job to convert them into customers. You only pay for the people who click on your ads.

It’s a 6-step process:

  1. List your keywords
  2. Set your cost per conversion (booking)
  3. Adjust your keywords
  4. Write the most appealing ad
  5. Get a great google quality score
  6. Keep monitoring

Click here for a simple guide on how you can optimise your Google AdWords pay-per-click advertising and increase your return on investment.

Partner with Online Travel Agencies (OTAs)

You can also attract channel bookings by partnering with online travel agencies (OTAs).

Small accommodation providers can benefit greatly from online travel agencies (OTAs), using them to attract global guests.

The hard part is figuring out which ones will be effective for your small property (click here for a list of the most profitable booking sites for small hotels).

And then there’s the task of managing your rates and inventory across them all. Without a solution to help, you’ll be stuck manually updating websites, leaving you at risk of double bookings – and unhappy customers.

Through a clever piece of technology called a channel manager, you update all of your rates and inventory from one place, and the channel manager will update it for you on all of your online sales channels.

This means you can sell as many rooms as possible, through as many channels as possible – all without worrying about double bookings. If you are curious to see how it work, watch our detailed demo videos.

And if you’d like to keep learning about online presence, download our free ebook:

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