This is the perfect advice when it comes to drawing people’s interest in your local area. People usually pick the location, and then they choose their bed and breakfast. Blogging is a great way to let potential guests know about the unique and wonderful things about your local area. This could include:
This depends upon your own interests and talents as well as on what is available in your area. If you know something about your ideal guests, then you can write blog posts using those particular keywords, including:
It is okay to brag about your luxurious amenities. Guests like to stay at places that offer extra perks like:
This will set your own B&B apart from hotels and other lodging accommodations:
This can lead to more revenue. You may offer different packages based upon the specific occasion or time of their visit. Some packages B&B’s offer include:
The more attractive pictures there are in your blog, the more likely you are to gain a person’s interest. People also like to know what to expect before they arrive. It is a great idea to show pictures of things like:
Some bed and breakfast post the pictures and a little background information about each person guests may see during their visit. This helps guests get to know you even before they come.
If you have gained media attention via articles, news features, and videos, you can reference those on your blog and/or have a web page devoted to media attention. News features could be about successful remodeling projects, opening an additional services (like a restaurant or spa), or a recent award or distinction earned.
Your blog should clearly communicate why others will love your B&B as well. If you hear guests regularly compliment you about something, be sure to share that in a blog post. With the permission of each guest, you can quote them (just include first name with first initial of last name and maybe where they are from) to use as a testimonial on your website or a quote in a blog post.
Reward returning guests and guests who give referrals with complimentary services (like a free massage) or free upgrades (like a room with more amenities). This goes a long way in making them a regular guest each year.
Also, it is wise to put your web address in several different places:
By blogging about these topics, sharing attractive pictures, linking to media attention, and sharing it via social media, you are well on your way to having a better blog. A blog that gets read by a large number of website visitors and profitably leads to more in-person guests!
Kristi Dement combined her love of bed and breakfasts and online marketing to be the founder and CEO of Bed and Breakfast Blogging, a hospitality marketing company specializing in strategic blogging and keeping an active social media presence for her clients. You can follow her on Facebook, Pinterest, and Twitter.
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