That’s right – even more data has come out to highlight the fact that mobile is here to stay, and not only that, but it has become an unavoidable necessity for small hotel websites.
Today’s travelers are using their mobiles for everything – including researching and booking accommodation.
Google’s recent mobile search announcement (frequently referred to as ‘mobile-geddon’) is living proof that hotels need to adapt now lest they want to lose their rankings.
L2 conducted research into luxury hotels in April 2015, and found that…
While you can argue that you can’t necessarily compete because luxury hotels are indicative of being on a different playing field, it’s easy to see why they have adapted (for the most part), and why you should, too.
Odds are, you currently use at least one mobile device – your smartphone. Think about what you expect from websites when you want to browse on your phone.
Put yourself in your guests’ shoes. If you were off traveling, and needed to reserve a room fast, how would you go about your research and booking?
Google is probably scoring you on elements like time spent on your site and site speed. In terms of how you show your information, keep it short and sweet, with plenty of white space in between.
Use large, easy-to-read text, clear images, keep layouts simple, and use big buttons that can easily be clicked with the thumb. Take Google’s mobile friendly test for a certified assessment of just how good your website suits mobile users.
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