Little Hotelier Resource Hub

Handy business resources for small accommodation providers

How to Get the Top Ranking Position Where it Matters: Google

Posted in Marketing

Every type of accommodation provider needs to develop an effective search engine optimization (SEO) strategy, and small hotels are no exception.

Why?

If a guest is hoping to stay in a local property in your region, what do you think they’re going to do?

The vast majority of travelers are going to do a quick Google search to discover their options – and your Google ranking is what will determine whether or not your property gets found.

Here’s what you need to do to get your accommodation business ranking on Google.

Know the SEO Basics

To earn the highest ranking on the search engine results page, or SERP, you need to know the basics of SEO.

Consider these factors and components when you are developing your B&B website:

  • Keywords — Keywords are the terms and phrases searchers might use in order to find your property. For instance “waterfront bed and breakfast” or “romantic getaway” might be keywords you can use in your content. Incorporate them in a natural way.
  • Links — Internal links can help boost your visibility and can improve your Google ranking. However, external links back to your website are just as important. Partner with local businesses and tourism organizations in order to earn links to your B&B website.
  • Content — Content needs to be valuable, accurate and fresh. Constantly add new blog posts, high-resolution photographs and videos to your website.
  • Design — You need responsive web design in order to earn the best ranking on Google. A responsive design will automatically adjust depending on the device being used. For example, a smart phone user will see a mobile-friendly version of your site when you have a responsive design.

Here is a great video from Moz on the basics of SEO:

Know What to Avoid

In addition to knowing what to do in order to improve your ranking, you also need to know what not to do.

Some of the easiest mistakes to make include:

  • Creating a design that is difficult to use,
  • Adding so much content that your page loads too slowly, and
  • Avoiding making the necessary changes in order to become optimized for mobile devices.

Keep up with Trends

The last thing that you want is to be the only B&B that hasn’t adapted to the latest algorithm change. You’ll quickly get left behind, and your search ranking will drop.

Knowing industry trends and constantly working to improve your website is the best way to earn one of the treasured top rankings on Google.

Your Google ranking should be a top priority, but it can be frustrating to manage since the search engine giant is always tweaking its algorithm and evolving as a company.

The key to maintaining your SERP ranking is to keep up with industry news, as algorithm changes are widely reported.

As a B&B owner or manager, you should sign up for a blog that will provide you with the most relevant information about your niche industry.

The Little Hotelier blog is geared specifically toward small accommodations providers, and will always have the updates you need about SEO developments, changes at Google and the latest online marketing techniques.

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