Your ability to provide personalized service is what sets you apart from the big hotel chains.

So as you watch the guests pour in and your occupancy rates rise, make sure you don’t forget the key elements that contribute to your success!

Here are the main reasons why travelers love to stay at bed and breakfasts.

Local expertise

The guests who stay at your bed and breakfast are all about having a more authentic connection with the area, and staying with a local like yourself is a much more personal experience compared to staying at a branded hotel.

Having a friendly and approachable point of contact is extremely convenient. You can give them recommendations on where to go and what to do while they’re in town.

One of a kind

The fact that you have a story, as well as a niche look and feel, really caters to this desire. You are the total opposite of mass-produced. Each room will have its own personality – its own decor and architecture.

Additionally, the home-cooked meals that you make are fresher, more personal, and more unique than the standard hotel dinners you see off the room service menu. And guests get the communal meal experience instead of eating alone in the hotel lobby or in front of the TV in their hotel room.


The experience that guests get while staying at your bed and breakfast is so different to that of a hotel. They get the homey, comfortable atmosphere that is simply lacking in big chain hotels.

Also, bed and breakfasts offer the option to get to know other travelers in the common areas. It’s a much more personal atmosphere, where guests can choose when they want to socialize.


Bed and breakfast owners are able to provide better service when it comes to amenities to their guests. In fact, report that 3 in 4 travelers say bed and breakfasts offer better amenities than hotels!

The top perks mentioned were:

  • Homemade breakfast;
  • Bottled water in the room;
  • Wifi; and,
  • Parking.

The perks that come included as part of your guests’ stay are very much appreciated, and are in fact motivators to choose you over the hotel next door.

How do you show off your property online?

Ensuring you are found online by your ideal guests is absolutely necessary if you want to make them fall in love with your bed and breakfast.

After all, having the best bed and breakfast experience is no use if travelers don’t know about it.

Everywhere your bed and breakfast is listed (your website, your Facebook page, and all of your third party distribution partners), make sure that you communicate all of the booking motivators mentioned above.

Your hotel booking engine should be able to take care of this for you. To see how that works, watch these detailed demo videos.

By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).