What is Trivago?

Owned by Expedia Group, Trivago is a metasearch engine that collates hotel options from across the globe, then serves up prices for each hotel from a range of OTAs and direct booking websites.This comparison site offers users a simple way to check accommodation options in an area, then find the very best deal for each. As a hotelier you can choose to create your own listing on Trivago, for which you’ll need a Trivago login for hotels.

Capitalise on millions of Trivago users

With Little Hotelier you can optimise your Trivago listing in moments, set the most competitive pricing, and generate more direct bookings through the platform.

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Why should I use Trivago hotel login?

As a metasearch engine, Trivago pulls hotel deals from hundreds of online travel agencies (OTAs). If your property is listed with any one of these OTAs, your property will already be featured on the site. But this means that your listing is under the control of the OTA, and it may not present your hotel in the way you want to be presented.

A Trivago hotelier login (formerly Trivago extranet login) lets you craft your own listing, making it look exactly how you want, and featuring the most accurate, important and compelling information about your property.

When curated well, your resulting profile can see you earning far more bookings from Trivago. What’s more, these bookings can often be free of OTA commission fees, as you can drive potential guests straight into your arms by connecting your direct booking website to the platform.

All in all, a Trivago hotel login can drive more bookings, and those bookings can be more profitable.

Benefits of Trivago login for hotels

Why set up a Trivago login and profile? Amongst a number of reasons, here are four of the most compelling.

Increased visibility

By creating your own Trivago listing you’ll gain access to the millions of users that the metasearch engine attracts every month. And by making your listing beautiful, it will catch the eye of more potential guests. 

Enhanced control over hotel information

If you leave control of your Trivago listing in the hands of an OTA, you risk having a subpar presence on the site, full of low quality photos and outdated information. A Trivago login gives you control.

Access to features and analytics

Armed with a Trivago login, you’ll gain access to Trivago Business Studio, a free tool that helps you to monitor and enhance the performance of your hotel on the platform.

Manage guest reviews

Trivago Business Studio also helps you to manage your reputation on Trivago, as you can view and reply to reviews from previous guests who booked through the platform.

Trivago extranet login: a step-by-step guide

How do you create a Trivago hotelier login? Here’s the basic process to set up and manage your Trivago listing through Business Studio.

Step 1: Register

Your first step is to register for a Trivago login. Click this link, enter your email address then follow the simple prompts to offer up some basic information.

Step 2: Activate

At the end of the initial registration process you’ll be sent an activation email. Click the link in that email to activate your account.

Step 3: Log in

Navigate back to Trivago to log into your newly minted account.

Step 4: Navigate to the dashboard

Once you have logged in, head to Trivago Business Studio. This is the dashboard from which you will control your Trivago profile.

Managing your profile after Trivago login

Once you are registered with Trivago and have navigated to the Business Studio dashboard, you’re ready to enhance your profile. Here’s how to do it.

Update hotel information

Add all the information that a potential guest might want to know about your hotel. Go into detail about the rooms in particular, to paint a picture of what the guest can expect. Include amenities, reception hours and important hotel policies.

Don’t be afraid to show a bit of personality in your profile. As an independent hotelier your uniqueness is part of your charm, though your brand voice should always speak to your target audience, whoever they might be.

Add photos

High quality professional photos are perhaps the most important investment that any hotelier can make. The difference between the images from a smartphone versus a professional camera is incredible, particularly after the photographer has done some post-production work.

Your chosen photos shouldn’t be overly photoshopped – they should always be an accurate representation of your hotel. They should simply put it in the best, most alluring light possible.

Manage rates

Price is king on Trivago, which will directly compare your direct rates with deals from a range of OTAs. While you’ll need to work within rate parity agreements, always keep an eye on the prices offered by other booking channels you list with, and ensure yours is as competitive as possible.

By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).