The travel industry is highly dependent on ever-changing technology and the preferences of guests who are booking their hotels, transportation, tours and activities.

While large chain hotels are frequently updating their technology and implementing new, innovative features, many B&B owners feel like they can’t keep up.

However, there is a lot of B&B technology available that can help you compete with the larger hotels while also improving the guest experience.

Here are a few tips for developing B&B strategies that allow you to take advantage of the latest technology:

Invest in Technology Designed Specifically for B&Bs

Not all technology systems are created equal. In all likelihood, an online booking system that works for a large hotel chain will not work as effectively or as efficiently for your B&B. Rather, consider investing in an online booking solution designed specifically for B&B properties. It will have the booking features you need to run your intimate location that attracts a niche group of travelers. Don’t forget to find an online booking system that also includes a property management system as well as a channel manager. This allows you to make the most of the technology that you have available, and continue to grow your bookings at your B&B property. It gives you a chance to implement all of your B&B strategies in one convenient location.

Utilize Channel Management Technology

A channel manager is the simplest way to implement your distribution strategy. Through a channel manager, you can broadcast your live availability to all of your online agents at one time. With an effective channel manager in place, you can minimize your risk of overbooking your rooms while also maximizing your ability to reach out to travelers in every segment of the market.

Offer Wifi and Digital Meeting Spaces

Wifi is becoming less of a luxury for travelers and more of a necessity. You need to offer free, high-speed wifi connection in your B&B. This is the only way that you will appeal to tech-savvy travelers who bring their favorite mobile devices with them wherever they go. In addition to leisure travelers who always have their smartphones on-hand, you will want to attract business travelers to your property. You should create a digital meeting space in your B&B where they can connect to Wi-Fi and use the digital equipment that you have available to conduct their meetings. This convenient technology will help increase your bookings amongst business travelers.

B&B technology will continue to change and develop in the coming years, but by staying informed now and implementing the most advanced technological features, you’ll be able to easily keep up with the competition. Your B&B’s strategy should allow you to stay relevant and useful to current travelers while also giving you the opportunity to be forward-thinking.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).