What are hotel reports?
Hotel reports are the go-to documents for hoteliers who want to keep an eye on how well their business is doing. These reports come from hotel management software and help hotel owners, managers, and others make smart choices about their strategies, use resources wisely, and give their guests the best possible experience.
Why are hotel reports important?
Hotel reports are crucial for long-term success. Here’s what they help you do:
- Make better decisions: Hotel reports give you the lowdown on your hotel’s performance, which helps you make smarter decisions about stuff like pricing, promotions, and where to allocate your budget.
- Spot trends: By keeping an eye on your reports, you can spot trends in occupancy, guest preferences, and booking sources. This info helps you stay ahead of the game and adapt to changes in the market.
- Improve guest experience: Reports can tell you a lot about your guests – what they like, what they don’t like, and what they expect from your hotel. By digging into this info, you can tailor your services to create memorable experiences and keep guests coming back for more.
- Boost efficiency: Hotel reports help you identify areas where you can streamline operations, like housekeeping or maintenance. This means your hotel runs more smoothly, and you can focus on making your guests happy.
- Track marketing efforts: Reports on booking sources and guest demographics can show you if your marketing strategies are working. This way, you can fine-tune your approach and make sure you’re reaching the right people.
- Stay competitive: Keeping tabs on your hotel reports helps you understand how you’re doing compared to your competition. This insight can be the motivation you need to up your game and stay ahead in the industry.
In a nutshell, hotel reports are essential for running a successful hotel. By regularly reviewing them, you’ll have the info you need to make smart decisions, wow your guests, and keep your hotel running like a well-oiled machine.
All types of hotel reports
We know you can’t afford to make as many mistakes as big hotels can when it comes to the way you spend your limited budget. Small accommodation providers need to be smarter about where money is allocated.
But without advanced reporting, you won’t be able to calculate your budget, or see the return on your investments. Nobody can operate successfully in the dark!
Here are some of the essential hotel reports you should be tracking…
Hotel performance data report
Hotel reports play a vital role in managing and optimising a hotel’s performance. They help identify trends in occupancy and demand, monitor financial health, assess the success of promotional strategies, and evaluate marketing efforts. By understanding guests’ booking preferences and focusing on targeted marketing campaigns, these reports ultimately contribute to enhancing guest satisfaction and maximising revenue.
- Hotel occupancy reports: Identify trends in demand to optimise pricing and maximise revenue.
- Hotel accounting reports & hotel revenue and expenses reports: Monitor financial health and allocate resources wisely.
- Hotel revenue management reports: Assess success of promotional strategies and adjust efforts accordingly.
- Hotel marketing reports: Evaluate marketing campaigns and identify areas for improvement.
- Hotel booking & reservation reports: Understand guests’ booking preferences to target marketing campaigns effectively and enhance guest satisfaction.
Use these reports to gain further insight into what’s working – and what isn’t. For example, you might notice a pattern of high-occupancy and low-occupancy days, allowing you to adjust your marketing and promotional strategy to better favour those days when you have more availability. Think discounts and free nights for slow periods to get things lively again.
Get these reports in Little Hotelier
With Little Hotelier, finding out when your busy period starts and stops is made easier with our hotel check-in software, combined with our dedicated reporting on the daily transactions and extras that clients purchase.
Want a broader view? Check out the statistical analysis on your hotel’s performance.
And if you want to know your guests better than ever? Dive into the aptly named Guests report to figure out what makes your customers tick.
Hotel reports for management
Hotel management reports are essential tools for monitoring and improving various aspects of a hotel’s performance. They cover everything from financials and strategic goals to daily operations, in-depth analyses, and incident management. These reports help hoteliers assess the effectiveness of their strategies, policies, and procedures, while ensuring compliance with regulations and maintaining high standards of guest satisfaction.
- Hotel corporate report: Summarise overall company performance, including financials and strategic goals.
- Hotel annual report: Provide a comprehensive yearly review of hotel operations, financial health, and achievements.
- Hotel daily report: Track day-to-day performance, including revenue, occupancy, and guest-related information.
- Hotel analysis report: Offer in-depth insights into specific aspects of the hotel, such as market trends or guest demographics.
- Hotel evaluation report: Assess the effectiveness of hotel strategies, policies, and procedures.
- Hotel inspection report: Document the results of property inspections, ensuring compliance with regulations and maintenance standards.
- Hotel incident report: Record and review incidents or accidents on the property, addressing any concerns and preventing future occurrences.
Use these reports to get a quick overview of how your hotel is doing on a broader, strategic and legislative level. Ideal for securing additional funding with the bank or investors.
Get these reports in Little Hotelier
This information is simple to find in Little Hotelier reporting, with insights on your hotel’s overall financial performance over time, the day-to-day performance in transactions, housekeeping updates and scheduling, and even a dedicated Government report generator for New Zealand and Australia.
Hotel intelligence report
Hotel intelligence reports enable you to analyse rival pricing, benchmark against industry standards or similar properties, and monitor key performance indicators over time. By using these reports, you can identify opportunities for improvement, growth, and make data-driven decisions to stay competitive in the hospitality market.
- Hotel competitor report: Analyse rivals’ performance, strategies, and offerings to identify opportunities for improvement and differentiation.
- Comparative hotel data reports: Benchmark your hotel against industry standards or similar properties to gauge success and identify areas for growth.
- Hotel statistics report: Provide key performance indicators (KPIs) and metrics to track the hotel’s performance over time, enabling data-driven decision-making.
Use these reports to keep on top of the competition and stay top-of-mind for guests and provide more information for any investors and other stakeholders.
Hotel industry report
Hotel technology reports delve into the efficiency and effectiveness of your hotel’s technology infrastructure, encompassing property management systems, booking platforms, and guest-facing applications. By evaluating the current tech setup, these reports help identify areas for potential upgrades or enhancements, which can streamline operations, improve guest satisfaction, and ultimately boost overall revenue.
- Hotel technology report: Evaluate the effectiveness and efficiency of the hotel’s technology infrastructure, identifying opportunities for upgrades or enhancements, particularly around accepted payments.
- Hotel STAR report: Compare your hotel’s performance with competitors using key metrics like occupancy, ADR, and RevPAR, enabling strategic decision-making and fostering a competitive edge
Easy hotel reporting with Little Hotelier
Phew – there’s a lot of reporting that goes into running a successful business! There’s plenty of dollar signs in knowing your percentages and decimal points though, and getting both broad oversight and detailed insights into the performance of your hotel is crucial for growing bookings and revenue.
Get all the industry and tech insights you need with Little Hotelier reporting. Our Payments report provides details on the payment methods people are using so you can identify any gaps in your software, while our competitor insights allow you to better understand your position in the market. Need a quick overview of occupancy, ADR and RevPAR without busting out the calculator? Our reporting can do that for you too.
Get all the insights you could ever need all in one place from Little Hotelier, giving you the ability to:
- Instantly uncover key financial data for your hotel, including payment methods, cancellations, check-in (and outs!) and average unoccupied rooms.
- Understand overall performance with revenue per booking, daily rates, average occupancy, and more!
- Optimise your housekeeping schedule and staff with a dedicated housekeeping report that shows real-time data on what rooms have been serviced and when.
- Stay confident at tax time with built-in reports designed for the Australian and New Zealand government requirements.
By Dean Elphick
Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).
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