Recent research conducted by SiteMinder and Revinate reveals that small hotel managers and operators are facing a few difficulties ahead.

The report identified three challenges that will arise throughomeut the next three years. The good news is, most of those challenges can be resolved with technology.

Challenge 1: Today’s Fast-Paced Online Environment

Solution: Invest in small hotel technology that gives you your time back.

Small hotels do not have the time or resources to become online marketing experts, especially when the online marketing landscape is always changing.

New algorithms, dynamic ad options and hyper-competitive social platforms can transform web development for your brand into an overwhelming task.

But with the right technology in place, you can minimize your administrative tasks and put more effort into improving your web presence.

For example, a modern website builder will keep up with the latest industry changes so that you don’t have to. You can focus on improving your online reputation, and delighting guests.

Challenge 2: Today’s Developing Online Travel Agency (OTA) Landscape

Solution: Implement channel management technology.

Small hotels need OTAs to tap into a multitude of travel markets, but the commission fees being enforced by OTAs have led more hotels to focus on increasing their direct bookings.

With a channel manager, small hotels can partner with as many OTAs as possible without fear of overbooking, because channel managers push a hotel’s live availability, rates, and inventory simultaneously across all of their online distribution channels – including their own website.

This allows them to take advantage of direct channels like metasearch sites, which minimizes the cost to acquire additional guests.

Challenge 3: Today’s Advancing Technology

Solution: Find an all-in-one integrated business solution.

Technology systems for hotel operators are becoming increasingly complex and sophisticated, which can be intimidating to small hotels who are more focused on guest service and the personal touch.

Still, small hotels need technology that allows them to accept bookings on multiple devices, that keep them connected with their customers and that can be customized in order to fit the needs of their own business.

An all-in-one business solution allows small hotelier to do just that, without implementing several different programs and hoping they operate well together. This is the most cost-effective and efficient solution for small hotels, who are not typically tech experts and often operate on a limited budget.

Little Hotelier’s solution comprises of direct booking technology, channel management technology, and property management technology all rolled into one, empowering small accommodation providers with the technology they need to run more profitably.

By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).