So what is retargeting exactly, and how can small accommodation providers start using it to sell their hotel rooms on Facebook?
Let’s face it – many of the potential guests that visit your site don’t end up making a booking with you. Your site is one of many that they’re looking at to lock in their final reservation.
Enter retargeting as a way to bring them back. Besides being able to serve ads to these people on the web, you can also capture their attention on Facebook.
Why should you try to retarget them on Facebook as well as the world wide web?
Retargeting can become very specific. For example, if someone viewed a particular room, you can keep serving ads for that specific room to that person on Facebook, getting them to think about you, and tempting them to make a reservation by offering a hot deal.
Retargeting ads are more relevant to the people looking at them, because you know they’ve had a look at your site. This makes them much more effective than just serving ads at random.
You can use third party software like AdRoll to start retargeting on Facebook.
If you’d like to learn more about it, click here.
What are you waiting for? Get out there and start retargeting on Facebook!
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