You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and relevant data.
You also know that most of that data can be found in your Google Analytics account — but the sheer volume of data within that account can be overwhelming.
With this metric, you will be able to see what channels your customers are using to find your hotel and book your rooms.
For example, you may discover that most people are getting to your hotel directly through your website, and you may decide to focus on improving your rankings on the search engine results page to drive more traffic.
The channels involved are:
This metric allows you to better understand where you need to direct your marketing efforts and advertising dollars.
This metric gives you the data you need to know about what devices your customers are using to book your rooms.
You may begin to see an increase in mobile bookings, especially in the coming months and years as people rely more heavily on their smartphones and tablets.
We wouldn’t be surprised! Have a look at the growth of mobile bookings as reported by TravelWeekly:
Make sure that your small hotel website is optimized for mobile use, and that customers can book directly with you on their mobile devices.
With this metric, you will be able to better understand where the majority of your customers originate from throughout the world.
This allows you to focus your marketing efforts on the target audience that is most likely to book your rooms.
For example, if you find that most of the customers who book rooms at your bed and breakfast are from Germany, Switzerland and France, you can direct most of your marketing budget toward those countries.
One of the best ways to target customers from a specific area is through advertisements on the most popular social networking sites, such as Facebook.
Metrics contain important data about your business and provide you with insight into the success of your marketing efforts.
Make sure your system can track all the metrics that matter! For example, Little Hotelier’s all-in-one business solution gives you the data you need at your fingertips:
To see it in action, take a free trial:
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