Every customer who books a room at your B&B is going to be unique. They have their own interests and desires which translates into a variety of needs during their stay. In this post, we’ll examine the differences between average guests and luxury guests.

Luxury guests often have different expectations of their accommodations, and they are looking for specific features in the properties that they choose to stay at. By understanding the difference between average and luxury guests, you can adapt your marketing strategy accordingly.

Average Guests And What They Are Searching For In A B&B Property

One of the most common misconceptions about average guests is that they are more focused on economic factors rather than experiential factors. These guests may be more motivated to book because they see a great deal or they have an awesome promo code, but that doesn’t mean that they don’t value customer service and the experience at the B&B property that they choose. The average traveler is looking for a place to stay that boasts a great atmosphere and enjoyable amenities for a fair price.

Luxury Guests And What They Are Searching For In A B&B Property

Luxury customers do differ from average guests in several distinct ways. First and foremost, they are not necessarily driven by deals and low room rates. Rather, they are willing and able to pay for more in hopes of enjoying a premier experience. Luxury guests are more likely to start planning their getaways in advance, and they are less likely to rely on mobile devices to complete their bookings. They are often searching for a B&B destination that offers personalized service and lavish features. They are looking for a private and exclusive experience, and they are willing to spend more to get it.

Why Should Your B&B Appeal to Luxury Guests?

It’s important to appeal to a variety of different traveler segments, but luxury guest bookings are particularly advantageous. Luxury guests tend to bring in more revenue per booking, as they are the guests who will pay for premium amenities and upgrades during their stay. In addition, luxury guests who are impressed with your property and who are satisfied with their overall experience are likely to return for another visit.

By making an effort to appeal to luxury guests, you will improve your overall reputation in the travel industry and boost your brand recognition amongst the most motivated travelers in the market.

By identifying the different types of guests that stay at your property and adjusting your features as well as your amenities, you will be able to attract a variety of travelers from all types of market segments.

You should focus on creating a B&B marketing strategy that appeals to budget-friendly travelers as well as luxury travelers who aren’t as concerned with what they spend while they are abroad.

This gives you an opportunity to maximize your bookings and increase your brand recognition amongst the most motivated travelers in the market.

By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).