Hotel packages: Examples and ideas to attract guests

What are hotel packages?

Hotel room packages are where a hotel sells a room bundled together with a set of other products and/or services, and offers a discount on the normal price.

The end of the year is fast approaching, which means that you need to decide what you are going to do to promote your small hotel and attract new guests this year.

Small hotel packages and promotions are an effective way to increase your revenue while also generating buzz about your business.

When you design the right packages, you will find that it’s easy to fill your small hotel to capacity. Capitalising on this concept is simply a matter of coming up with hotel package ideas that speak to your guests.

Unique hotel packages examples

The perfect hotel package for your situation will largely depend on the type of guest you attract. A romantic bed and breakfast, a family-friendly resort and a cheap and cheerful youth hostel all service very different demographics, and will therefore offer very different packages.

But to get the mental cogs whirring on potential packages for your property, let’s take a look at a handful of unique hotel package examples.

1. Wellness Hotel Package

Wellness travel is trending amongst travellers worldwide, and it’s particularly popular amongst Chinese travellers — the most powerful segment to attract. As a small hotel operator, you can create packages that allow people to enjoy healthy, restorative trips to your destination. 

You could partner with local spas or yoga studios in order to offer experiences along with a room at your property. You also might consider selling wellness extras, such as organic toiletries, massage chair access or aromatherapy options for the rooms. 

Wellness travel is appealing to people of all ages and backgrounds, so it’s a valuable package to consider for your small hotel.

2. Adventure Hotel Package

Today’s travellers prioritise the value of an experience over things that they can collect and bring home. This means that most people who are staying at your small hotel would prefer to try something new rather than bring home a T-shirt boasting the place that they have been. 

With this in mind, you should work with tour and activity operators in your region in order to offer adventure travel packages. Consider including kayaking tours, surfing lessons, mountain biking excursions or other adventures in your packages. When you add equipment rental, such as helmets, cameras or video equipment, you can continue to increase your revenue per customer.

3. Event Hotel Package

With this type of package, you should plan on scheduling several events at your small hotel throughout the year. If it’s your first year trying an events package, consider a summer event package and a winter event package to start. 

Whether the event is going to be a wine tasting, cooking lessons with a local chef, or a concert with a band who plays cultural music unique to your region, you will be able to transform the event itself into an events package. Create special rates that give guests a discount when they buy tickets for the event while also booking a room. This is a way to attract local residents as well as travellers from other places.

4. Romantic Hotel Package

Nothing says romance quite like a small boutique hotel. Couples can relax fireside in their own intimate room, decorated in a theme that can’t be found anywhere else. A bed and breakfast romance package is therefore a fantastic way for your property to generate business.

Whether it’s their first weekend getaway or they’re celebrating a milestone anniversary, couples will be looking for romantic features in their choice of accommodation.

Some elements you can use to make your package more valuable:

• Rose petals
• Fruit plates
• Late check out
• Wine
• Heart shaped food (eg. scones and sweets)
• Romantic dinner
• Spa treatment
• Local activities (eg. sailing or boat charter)
• Fireplaces, candles, quiet sitting areas and luxurious bathrobes are options that many couples are looking for when they stay at a small hotel
• Quiet spaces where they can reconnect, private rooms perfect for those most intimate moments and delicious meals that they can enjoy together

And you should offer the following in-room extras:

• Chocolate fondue
• Wine
• Fruit
• Marshmallows
• Candle
• Breakfast hampers
• Spa gift bag goodies
• Cheese, wine, and crackers
• Couples massage

The opportunities are endless when creating romantic packages and extras, but of course you will need to have a good booking engine to create packages on.

Little Hotelier’s booking engine will allow you to sell your rooms with a range of packages and offers to your guests to choose from at the time of making a reservation.

5. Wedding Hotel Package

Every couple has their own idea of the perfect wedding. While some people are willing to invest in luxury, others opt for a simple, budget-friendly ceremony that appeals to their own interests and desires.

How to increase wedding bookings? Primarily you should not limit yourself to a specific type of wedding. Design price packages that attract budget-friendly brides as well as top-of-the-line options for those who are willing to go the extra mile for a picture-perfect event.

The flexibility and customisation options will appeal to any type of couple, regardless of their theme or budget.

Weekday wedding package

You should not limit yourself to a specific type of wedding. Design price packages that attract budget-friendly brides as well as top-of-the-line options for those who are willing to go the extra mile for a picture-perfect event.

The flexibility and customisation options will appeal to any type of couple, regardless of their theme or budget.

If you have special prices available for those who book mid-week weddings, be sure to create online marketing campaigns just for those packages.

This is a great way to fill your rooms during a traditionally slow time, and also attract couples who are looking for weekday options.

Booking weddings at your property is an easy way to bring in extra guests and generate more revenue per customer. The wedding itself is a big boost in revenue, and the Extras that you offer available can add to your profits significantly.

Tips to increase wedding bookings

A wedding at a small property can be intimate, whimsical and magical — the perfect setting for a destination wedding that is like no other.

Whatever the niche at your small hotel, you need to be able to effectively promote these options to your guests so that they are aware of the experiences available at your location.

Here’s how to boost your hotel’s wedding bookings online…

Market the wedding services that your hotel provides

For many couples, planning a destination wedding can be overwhelming because they are not in your location, making it difficult to secure vendors.

If you provide wedding services, or you have staff members who provide these services, make sure that you include those services in your wedding marketing campaigns.

For example, an on-site florist, photographer or wedding planner might convince couples to book with you over another hotel in the area!

Create a website page for wedding packages

As you are designing your website for your small property, you likely will include separate landing pages for different aspects of your business: Rooms, Amenities, Local Attractions, and more.

Consider creating a wedding website page. This is where you can include additional information about your price packages, as well as photographs of weddings that have taken place at your small hotel.

6. Valentine’s Day Hotel Package

Valentine’s Day is a rare period of opportunity for your property; when guests may come from the local neighbourhood or from across the world. Short-term and last-minute bookings will explode and the chance to earn revenue from packages and deals will be especially lucrative.

So it’s the perfect time for your business to create romantic, unforgettable Valentine’s Day experiences to offer guests who are hungry to escape the day-to-day and celebrate with a significant other.

Consider some of the following ideas for your room packages:

• Traditional – A basic setup might include rose petals adorning the bed, two glasses of champagne waiting, chocolates and fruit, with breakfast in bed delivered in the morning.
• Decadent – Ideas for a relaxing experience might see a his and hers spa day, a couple’s massage, and a full five-course candlelit dinner..
• Experiences – Some couples are more on the active side and may want to get involved in activities in the outdoors such as surfing/skiing lessons, rock climbing and abseiling, or horseback riding.
• Something different – Often it can be fun and romantic to learn together… right? Well some people think so, and you can encourage this by offering painting or pottery classes, cocktail making, cooking classes, or chocolate making.
• Frisky – Those who want to truly display their love for each other could be given a bottle of champagne, massage oil, scented candles, and contraceptives.
• Galentines – Not all are lucky in love, not all want to be. Make sure you don’t leave out travelling friends when preparing for Valentine’s Day. Tailoring these around sightseeing and nearby attractions is the way to go.
• Extras bundle – Certain guests will want to embrace Valentines in all its glory, so why not offer a package that includes all the necessary extras such as rose petals, fruit plates, late check-out, heart-shaped foods, marshmallows, gift bags, and chocolate fondue.

Once you’ve created your valentines day hotel packages, it’s time to sell them. Here’s how to market your Valentine’s Day vacation packages effectively:

• Run a Valentine’s Day email campaign
• Use images on social media
• Encourage sharing and feedback online
• Boost social engagement and sharing with music by creating playlists
• Create special menus for the day
• Market to single guests

7. Work From Hotel Package

A work from hotel package is designed to speak to the ever-increasing number of remote workers and digital nomads who can clock in from anywhere.

When developing a work from hotel package, consider the amenities that every remote worker will be looking for:

• Offer free, unlimited WiFi, and give package guests the rooms with the strongest signal.
• Ensure there is an appropriate workspace in the rooms you offer as part of the package
• Develop a work hub/business centre, or at the very least a quiet communal space where guests can work in peace.

In terms of the package itself, you might offer a work from hotel day rate, which allows a guest to work in comfort from 9 to 5, without actually staying overnight. You might also include extras like a free knock-off drink or post-work massage.