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What is TripConnect Instant Booking by TripAdvisor?
Instant Booking is a new way to seamlessly generate instant reservations from guests, who can now book with you directly on the world’s largest travel site, TripAdvisor.
Once travelers find you on their search listing, they can browse your rates and availability and instantly click “Book on TripAdvisor”. It’s really that quick and easy.
The direct booking goes to you and you own the relationship with your guest from the very start! The booking details of each guest that makes a reservation with your small property on TripConnect Instant Booking goes directly to you.
How much does TripConnect Instant Booking cost?
TripAdvisor offers a pay-per-booking commission model for TripConnect Instant Booking, with a choice of two different rates, as traveler views occur.
A prospect guest view occurs when the “Book on TripAdvisor” button appears on your property’s search listing page.
The different rate options available are based on the views:
15% commission – your small property will get half of all “Book on TripAdvisor” traveler views and the bookings you receive from the views.
12% commission – your small property will get a quarter of all “Book on TripAdvisor” traveler views and the bookings you receive from the views.
The best part is, you only pay for the bookings that turn into stays! The commission only needs to be paid once guests leave your property, after their stay at your small hotel.
Offer guests the ability to book with you instantly through TripAdvisor.
Send online bookers directly to your website’s booking engine.
What is TripConnect CPC by TripAdvisor?
TripConnect allows you to compete for more direct bookings, using a pay-per-click advertising model.
The higher your bid, the higher your property’s listing will appear in TripAdvisor’s Hotel Price Comparison Search box, thereby increasing the likelihood that TripAdvisor users will click the link to visit your property’s booking page. So it’s possible to outbid major OTAs and have your listing appear first in the results.
When your property is unavailable, TripConnect pushes you to the bottom of search results, and puts a symbol to let users know they can’t book you.
How much does TripConnect CPC cost?
You’re charged the amount you bid for each click your property’s website receives. This is called a cost-per-click (CPC) model, and it is the same way Google Adwords works to let you bid for ad space.
You can put a daily cap on your spending, limiting your total bidding to X dollars per day. TripAdvisor also forecasts how many clicks you can expect to receive, and what your bill will be for one month.
Compared to OTA commission, this model is much more affordable for small hotels.
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