What is a lifestyle hotel?

A lifestyle hotel is a type of hotel that focuses on delivering unique and personal experiences. It combines stylish design, local inspiration, and personalised services to make every stay feel special. Lifestyle hotels aim to connect with guests on a deeper level, making them feel like they’re part of something bigger than just another trip.

What is a lifestyle hotel vs a boutique hotel?

Boutique hotels are usually small, independently owned, and known for their unique themes or designs. Lifestyle hotels, on the other hand, focus on curating experiences that reflect a guest’s identity and preferences, often weaving in modern tech and cultural connections. 

In this article we’ll tell you everything you need to know about lifestyle hotels and why they’re so appealing for modern guests.

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Why lifestyle hotels are the future for small properties

Lifestyle hotels are booming because travellers today want more than just a bed—they’re after experiences. For small properties, this is a huge opportunity. Transforming into a lifestyle hotel can help you:

  • Attract guests who value authentic, personalised stays,
  • Stand out in a crowded market by offering something truly unique, and,
  • Boost your revenue with tailored, memorable guest experiences.

What is an example of a lifestyle hotel?

One standout example is the G-Rough Hotel in Rome, a lifestyle hotel that perfectly blends historical charm with modern design. Located in the heart of the city, G-Rough offers a unique experience where vintage Italian furnishings meet contemporary art. Each room is designed to reflect the essence of Roman culture, providing guests with an immersive connection to the destination.

The hotel also features curated experiences such as wine tastings, private art tours, and a focus on local craftsmanship, ensuring every guest leaves with unforgettable memories. It’s a great example of how a lifestyle hotel can create a distinct identity that resonates with modern travellers looking for authenticity and creativity.

What is the concept of a lifestyle hotel?

Lifestyle hotels focus on creating a meaningful connection with guests. They use a mix of design, culture, and experiences to craft stays that feel personal and unique.

What defines a lifestyle hotel?

While every lifestyle hotel is unique and has its own unique audience, there are a few key cornerstones that every boutique hotel aims to build on:

  • Unique design and architecture: Think bold, one-of-a-kind designs that feel like art.
  • Local cultural elements:  These hotels celebrate the local vibe, whether through food, art, or activities.
  • Experiential services: From yoga classes to private tours, it’s all about adding that extra layer of experience.
  • Immersive guest experience: The goal is for guests to leave feeling like they truly experienced the destination, not just visited.
lifestyle hotel

Lifestyle hotel brands in key cities around the world

Lifestyle hotels are popping up everywhere, from big cities to quiet escapes. Here are some must-see examples:

Best lifestyle hotels in Bangkok

  • Siam@Siam Design Hotel: A creative spot full of local art and stunning views of the city.
  • 137 Pillars Suites: Blending modern elegance with Thai heritage for a luxurious experience.

Lifestyle hotels in Paris

  • Mama Shelter Paris: Fun, vibrant, and packed with personality.
  • Le Pigalle: A cosy, bohemian hotel that’s perfect for soaking up the Parisian lifestyle.

Lifestyle hotels in Miami

  • The Goodtime Hotel: Bright, tropical vibes and a design by Pharrell Williams.
  • Urbanica Hotels: Sleek, modern spaces ideal for urban adventurers.

Lifestyle hotels in Las Vegas

  • The Cosmopolitan: A mix of luxury, modern art, and curated experiences.
  • Virgin Hotels Las Vegas: Playful design with a focus on entertainment and fun.

Lifestyle hotels in Aspen

  • The Little Nell: A mountain escape offering tailored outdoor adventures.
  • W Aspen: A stylish hotel blending ski culture with a lively, modern vibe.

Lifestyle hotels in Zurich

  • 25hours Hotel Zurich West: Quirky, bold, and full of character.
  • Placid Hotel Zurich: Minimalist and eco-friendly for a peaceful city retreat.

How to transition into a lifestyle hotel on a budget

Turning your hotel into a lifestyle property doesn’t need to be expensive. Here are some ideas to get started:

Build a compelling brand story

Focus on what makes your hotel special, and let that guide everything from your design to your marketing.

Consider cost-effective upgrades

Swap out generic décor for locally inspired artwork, or add unique design touches that reflect your hotel’s vibe.

Leverage existing spaces

Transform unused areas into cosy lounges, activity hubs, or Instagram-worthy corners.

Implement sustainable practices

Guests love eco-friendly options, so think about energy-efficient lighting, recycling programs, or locally sourced amenities.

Use technology to streamline operations

Adopt tools like mobile check-ins or personalised guest communication to make stays smoother.

Upskill staff to deliver memorable service

Train your team to anticipate guest needs and offer personalised service that leaves a lasting impression.

Monetise unique guest experiences

Create add-ons like workshops, local tours, or wellness packages that align with your hotel’s story.

Partner with local influencers

Work with influencers who can show off your hotel’s personality to the right audience.

Trends shaping the future of lifestyle hotels

Lifestyle hotels are thriving by aligning with modern travellers’ desires for unique, meaningful stays. 

  • Sustainability is a key focus, with hotels adopting renewable energy, local materials, and reusable amenities to attract eco-conscious guests. 
  • Wellness offerings such as yoga, spa services, and healthy dining transform these properties into destinations for relaxation and self-care. 
  • Guests also crave hyper-local experiences, from workshops with local artisans to curated tours that showcase hidden gems and culture. 
  • Technology adds a personalised touch, with smart tools like mobile check-ins, customisable room settings, and tailored recommendations enhancing convenience. 
  • Eye-catching, Instagram-worthy aesthetics—bold interiors, vibrant art, and unique communal spaces—help lifestyle hotels attract style-conscious guests. 
  • Cultural immersion through local dining experiences, artisan partnerships, and storytelling-driven design ensures every stay feels deeply connected to the destination.

Manage your lifestyle hotel's bookings with ease using Little Hotelier

Running a lifestyle hotel is all about creating exceptional guest experiences, and managing bookings should enhance—not complicate—that goal. Little Hotelier makes it simple to stay on top of everything with tools designed for small hotels like yours.

  • Simplify your booking process with all-in-one tools. Little Hotelier’s property management system integrates all your bookings into one centralised platform, saving you time and reducing the risk of double bookings.
  • Boost visibility with integrated marketing features. With Little Hotelier’s channel manager, you can connect your property to the most popular booking sites like Booking.com and Airbnb.
  • Keep guests happy with seamless reservation management. Little Hotelier’s direct booking engine makes it easy for guests to book directly on your website, offering a smooth experience that eliminates confusion.

Ready to go boutique? Find out how Little Hotelier can help you.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).