Hotel marketing agency: Top 5 to consider this year

What is a hotel marketing agency?

A hotel marketing agency is a specialised business that delivers strategies and solutions to help hotels boost bookings and revenue.

Often, a hotel marketing agency will service any type of accommodation business and may even expand its operations to include all hospitality businesses.

Hotel marketing agencies can be a good option for hotel operators or are time-poor, inexperienced, or wanting to grow, since the agency will provide everything from strategy to execution.

If your property wants to improve the way it reaches and converts travellers into paying guests, this blog will give you a full guide to some of the top hotel marketing agencies.

Top hotel marketing services

Hotel marketing services can come in many different forms. Some focus solely on marketing, while others are full scale services that also include sales and/or technology solutions.

Here are some we can recommend. 

Little Hotelier

Little Hotelier is a leading multi-award winning all-in-one software for small properties. It offers access to the world’s most powerful distribution capabilities to increase hotel revenue, while also centralising guest management, payments, communication, pricing and data all in one place to give properties more control over your day-to-day operations.

When it comes to marketing, Little Hotelier is connected to dozens of expert digital marketing consultants but also has a few features itself that can help small accommodation businesses take their marketing to the next level.

Features

Here are some of the most useful features to support your marketing efforts:

• Channel manager: Manage all your booking channels (e.g. booking.com) and availability in one central calendar, so you can list everywhere a guest wants to book without having to manually update individual channels. Simply connect any booking channel to Little Hotelier so when a guest makes a booking, all your connected booking channels will be updated with your latest availability in real-time. 
• Website builder: Get a professional hotel website so you can increase your direct bookings. Our website builder will help you build and grow your business with a modern, SEO friendly and mobile responsive hotel website that’s uniquely yours. With no web development or hosting required, your setup and ongoing management couldn’t be easier. 
• Booking engine: Secure direct bookings online 24/7 with up-to-the-second availability and easy payment options. Simply link to your booking webpage from your website, social media, or even tourism sites so you can take direct commission-free reservations wherever guests are searching.

707 Marketing

707 are tourism and hospitality specialists, catering marketing services to properties of all sizes – from 2 rooms to 200. It offers everything from sales, distribution, marketing, and communications consultancy and strategy. Experience professional service and proven results.

Features

• Marketing and communications
• Sales and revenue management
• Social media marketing
• Online distribution

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Hotel Coach

Hotel Coach is headed by director Nicky Govender, a supremely experienced hospitality professional who has worked with some of the biggest hotel brands in the world. Focusing on the positive experience of clients, Nicky services both Australia and Europe. Get the best on-hands knowledge and service.

Features

• Coaching to achieve your business goals
• Website creation and optimisation
• Sales and marketing
• Inventory management

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Nuvho Hotels

Nuvho Hotels is a full scale organisation for outsourced hotel solutions. Designed to maximise the revenue potential of your property, Nuvho has resources to solve any challenge. Get comprehensive and tailored solutions.

Features

• Marketing
• Sales
• Revenue management
• Reservation management
• Systems optimisation

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Voyage Travel Marketing

Voyage Travel Marketing is a tight-knit team specialising in marketing and PR in the travel and tourism space. Delivering effective strategy and quality content, Voyage have been helping businesses grow in the UK and US since 2012. Get the perfect new team member for your hotel.

Features

• Social media strategy, content, and community management
• Brand development and refreshing
• Digital marketing 
• Public relations
• Business consulting

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Benefits of using a hotel digital marketing agency

In today’s modern and fast-paced industry, using a digital marketing agency for your hotel has a number of benefits. To start with, it gives you the power to get a lot of work done in a short amount of time by providing resources and manpower that you don’t have access to.

This enables you to:

• Increase your visibility and reach to travellers: A marketing agency will bring SEO, website, and content expertise to ensure your hotel gets found online by potential guests.
• Boost brand engagement and reputation: You’ll be able to increase your presence and effectiveness on social media platforms where travellers are extremely active.
• Improve efficiency: With a tech and data led approach, an agency will help you save time and streamline your operations.
• Learn new skills: Through the process of working with an agency, you’ll be able to gain knowledge that you can take forward through the rest of your career at your property or even another business.
• Stay ahead of the curve: By using a professional marketing agency, you’ll effectively have access to the latest tools and techniques in your industry, ensuring you meet guest expectations and get an edge on your competition.

Choosing the best hotel marketing company

For hotels and hospitality businesses, the list of hotel marketing companies is seemingly endless. Choosing the best option for your business will require research and will also depend on your specific location, property size, goals, and budget.

For reference, we compare the companies mentioned in this article so you can make a more informed decision when it comes to choosing your provider.

Solution	Size	Budget	Features
Little Hotelier	Little Hotelier is perfect for small accommodation properties with 1-20 rooms.	Flexible with a Basics package starting at $39AUD/month.	All-in-one property management solution solution with features to improve marketing efforts, maximise global reach, boost website traffic, and convert direct bookings.
707 Marketing	Can tailor solutions to suit all sizes.	Dependent on specific project requirements.	Strategies and solutions to improve reach, sales conversion, and reservation management.
Hotel Coach	Suited to smaller owner/operators who are looking to grow and optimise.	Dependent on specific project requirements.	Hands-on coaching, consulting, and technology expertise.
Nuvho Hotels	Suitable for owner/operators as well as portfolios.	Dependent on specific project requirements.	Fully equipped service to address everything from marketing and sales, to technology and automation expertise.
Voyage Travel Marketing	Suitable for small to large hospitality businesses such as hotels, restaurants, and destinations.	Tailored for specific clients and projects.	Specific focus on digital marketing, brand development, and PR.