How easy is it to find your bed and breakfast online? In this day and age, it’s essential to understand the journey travelers go through online, and ensure it always leads to your property.

Check out these slides to learn some practical ideas on how to reach those guests during the planning, dreaming, booking and experiencing stages.

The Dreaming Stage

This is when something sparks that desire to travel – whether it’s a social media post, or an upcoming milestone.

What can you do?

  • Optimize your site for search engines
  • Sign up to popular review sites like TripAdvisor
  • Keep your website content and other website listing content up to date
  • Start using social media
  • Influence your current guests to check-in or share their experiences on social media

The Planning Stage

Your traveler has decided they want to travel, and are now researching all of their options by visiting multiple websites.

What can you do?

The Booking Stage

Your traveler is ready to make their reservation. Simplify your online booking process to make it as easy as possible for them.

What can you do?

  • Make your website mobile-friendly
  • Run last minute promotions
  • Incentivize direct bookings
  • Provide a clear path to booking
  • Make online payments easy
  • Confirm their booking in writing

The Experiencing Stage

This is the moment you’ve been waiting for. Your guest has arrived and it’s time to delight them with your service.

What can you do?

But wait… there’s more!

Download the FULL eBook to get practical tips for how to engage your guests at each stage of their online booking journey… and ensure it always leads to you.


By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).