MaxiRoom is the free extranet Hotelbeds uses to let hotels manage their rates, availability, and content across its global wholesale distribution network. For a small, independent property without a dedicated revenue team, it’s one of the more approachable ways to reach international travel agents and tour operators — but it’s built to serve properties of every size, not specifically yours. This guide covers how to log in, what MaxiRoom actually does, and where a small-property owner needs to be realistic about its limits.
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Learn moreWhat is MaxiRoom?
MaxiRoom is Hotelbeds’ hotel extranet, launched in 2015 to give properties direct control over the inventory and content they distribute through Hotelbeds — the world’s leading bedbank. It replaced a slower, more manual process with an interactive calendar, a content manager, and built-in reporting, so hoteliers can adjust rates, update room content, and track performance without waiting on a Hotelbeds representative.
Is Hotelbeds owned by Expedia?
No. Hotelbeds was sold by TUI, Europe’s largest tour operator, in April 2016 and has operated as a standalone company since. It isn’t affiliated with Expedia Group.
Why MaxiRoom matters more — and less — for a small property
Bedbanks like Hotelbeds exist to move inventory in bulk to travel agents, tour operators, and airline package providers. That’s genuinely useful for a small hotel trying to fill rooms outside your local direct-booking audience: it opens a distribution channel you’d otherwise have no access to at all.
But small properties feel MaxiRoom’s limitations more acutely than a 200-room hotel with a revenue manager on staff:
- Time. MaxiRoom is one more system to log into, alongside your PMS, your channel manager, and your direct booking engine. If you’re the owner, manager, and front desk all at once, that adds up.
- No direct booking layer. MaxiRoom manages your relationship with Hotelbeds — it doesn’t give you a booking engine for your own website, so it does nothing to reduce your reliance on third-party channels.
- Manual reconciliation risk. Without a channel manager sitting between MaxiRoom and your other channels, rate and availability updates have to be managed by hand across every platform, which is where small teams tend to lose money to overbooking or rate parity mistakes.
How to log into MaxiRoom
Your MaxiRoom (Hotelbeds) login is emailed to you once your property is registered as a Hotelbeds partner. To log in:
- Go to the Hotelbeds website.
- Click Login in the top right corner.
- Select Hotelier’s Login from the dropdown menu.
- Enter the username and password from your registration email.
- Click Enter to reach your MaxiRoom dashboard.
If you haven’t received login credentials, or need them resent, contact Hotelbeds support through the web form in MaxiRoom rather than by email — Hotelbeds has moved most support requests to the in-platform form for faster routing.
Key MaxiRoom features
- Real-time visualisation — see your fares and availability as travel agents and tour operators see them, so you can spot gaps and adjust quickly.
- Competitor analysis — compare your performance against other local properties on the Hotelbeds network.
- Smart alerts — automatic flags for incomplete descriptions or missing images, so listing quality doesn’t quietly slip.
- Promotion manager — launch your own offers and dynamic deals directly, without waiting on approval.
What MaxiRoom costs
Hotelbeds operates on a wholesale/net-rate model: agents and tour operators book your rooms at a net rate and add their own margin, with Hotelbeds taking a commission on the booking. Exact commission rates vary by market, volume, and your specific contract, so confirm your current rate directly with your Hotelbeds account manager rather than relying on a published figure — it’s one of the most-changed numbers in wholesale distribution.
MaxiRoom vs Little Hotelier: what changes for a small property
MaxiRoom is a strong tool for what it does — managing your Hotelbeds relationship. It was never built to be your whole distribution stack, which matters more the smaller your team is:
- All-in-one vs. single-channel. Little Hotelier combines your property management system, channel manager, and direct booking engine in one platform. MaxiRoom only manages Hotelbeds.
- Built for small teams. Little Hotelier’s interface is designed around properties with a handful of rooms and no dedicated revenue department — not adapted down from an enterprise tool.
- 24/7 support. Little Hotelier offers round-the-clock customer support, useful when you’re covering front desk, housekeeping, and revenue management yourself.
- A direct booking engine. Little Hotelier lets you take bookings straight from your own website, cutting your reliance on wholesalers and OTAs. MaxiRoom has no equivalent.
- Built-in marketing tools. Email marketing, a mobile-friendly booking engine, and guest analytics come with Little Hotelier; MaxiRoom doesn’t offer these.
Connecting MaxiRoom to a channel manager
MaxiRoom and Hotelbeds reservations sync automatically — when a guest books through Hotelbeds, your inventory updates in MaxiRoom in real time, reducing overbooking risk on that channel specifically. The gap for a small property is everywhere else: your own website, OTAs, and any other channels still need to be updated separately unless MaxiRoom is connected through a channel manager like Little Hotelier’s. That connection is what turns a single Hotelbeds booking into an automatic update everywhere else you sell rooms, without you touching multiple dashboards by hand.
FAQs
How do I log into MaxiRoom? Use the Hotelbeds website login, select “Hotelier’s Login,” and enter the credentials emailed to you at registration. See the full steps above.
What does Hotelbeds/MaxiRoom cost? Hotelbeds works on a net-rate wholesale model with a commission taken per booking; the exact rate depends on your contract and market, so confirm current terms with your Hotelbeds account manager.
How do I contact Hotelbeds support? Use the web form inside MaxiRoom rather than email — Hotelbeds has phased out most support inboxes in favour of the form, which routes requests by category (rates, bookings, payments, etc.).
Can I connect MaxiRoom to my PMS or channel manager? Yes. Connecting MaxiRoom through a channel manager like Little Hotelier means your Hotelbeds inventory updates automatically alongside every other channel you sell on, instead of requiring manual updates in each system.
Do I need MaxiRoom if I already use a channel manager? Yes, if you want to distribute through Hotelbeds — MaxiRoom is Hotelbeds’ own extranet and the way you manage that specific relationship. A channel manager then connects it to everything else you sell on.
By Dean Elphick
Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).
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