Your B&B may be a quaint and intimate locale in a quiet destination, but that doesn’t prevent you from marketing your brand to the international market. Even without a large and popular brand name, you can still create a B&B marketing strategy that focuses on boosting your international bookings.

Here are five ways to boost your global bookings:

1. Increase Your Visibility On International Social Networking Platforms

Social media is quickly becoming the most powerful player in driving bookings for accommodations providers. According to Hotel Executive, 50% of travel brands report that they have earned direct bookings from social networking sites and 64% of international travelers outside of the US use social media while they are traveling.

By creating a presence on popular international social networking sites, you can increase both your advance bookings as well as your last-minute bookings from mobile users seeking a great deal.

2. Partner With Local Businesses To Create Buzz-worthy Packages

Your international bookings will increase significantly when you offer affordable and desirable packages. Many international guests will want to book an all-inclusive package that includes their accommodation as well as their activities. Work with local restaurants, tour and activity operators and the visitor information centre to design a package that is well-suited to your destination.

3. Design Referral Programs To Expand Your Reach In The International Market

A referral program will allow you to reward your existing customers and encourage repeat bookings, but it also can help you boost your brand recognition on a global scale. Your guests will use your referral program to earn rewards, and your brand benefits from new bookings in the international market. Many international target market segments are highly-motivated by these programs, so they are a worthwhile investment in your brand.

4. Focus Your Distribution Strategy On International Agents

Another easy way to reach international travelers is to partner with global agents in your distribution network. Partner with OTAs that are geared specifically towards your international target market segment. This allows you to reach out to the travelers that you want to target for your B&B, and can help you create rewarding relationships with these international guests.

5. Localize Your Web Content To the Global Market You Are Targeting

Your website needs to tell your guests everything they need to know about your brand, but it needs to convey this information in a way that feels comfortable, familiar and inviting. Invest in a web design platform that can be displayed in a variety of languages, so that your international guests can learn more about your hotel in their native language. Offer high-resolution, vivid photographs that show your target market segments what they will enjoy at your property.

For international travelers that love adventure, include action-packed photos. For those who are seeking wellness and respite, provide those images of guests relaxing on your private grounds.

By adapting your B&B marketing strategies, you can boost your B&B bookings amongst your national and international guests. International recognition is the key to growing your brand and boosting your bookings throughout every season of the year.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).