As the economy continues to become more and more globalized, there’s an increasing number of business travelers heading to Asia. Properties in this region now face the challenge of attracting business travelers with features and amenities that are valuable to them, and many of those features are different from those desired by leisure travelers who want to take tours and enjoy authentic restaurants during their stay.
In fact, Asia is considered the largest business travel market in the world — capturing 38% of the $1 trillion (USD) spent annually on business travel across the globe. Noting these startling statistics, it’s not only recommended that Asia hotels capitalize on this market, but it’s absolutely necessary.
If you are hoping to expand your hotel guest list to include an increased number of corporate travelers, here are three ways to attract the business travel market:
1. Partner With Distribution Agents Who Focus on Business Travel
There are agents who specifically work with corporate travel groups and business travelers, and they will help drive that segment of the market to your hotel. These agents also have an in-depth understanding of the features and amenities that business travelers prefer, and they can help you adapt your hotel so that you become more appealing to this powerful market segment.
In addition to working with corporate travel agents and even corporate OTAs, you also might consider forming partnerships with the Chamber of Commerce in your region or the Visitor Information Centre. These organizations have access to many business travelers who come to them in search of resources and information about the area prior to their trip to your destination.
2. Plan Events And Seminars Relevant To Industries That Are Vital In Your Destination
Most destinations across the globe are also influenced by specific business industries. Whether your destination is a high-tech hub for the latest software and app developers, or you are located in a region whose entire economy is based on the oil and energy industry, you can create events at your hotel that will attract professionals from those specific industries.
Invite keynote speakers to lecture at your property, or host an event for business travelers to mix and mingle after a local convention. This will help increase your brand recognition in the business travel market, and can drive corporate travel bookings at your hotel.
3. Increase The Speed And Efficiency Of Daily Operations At Your Property
Business travelers are not enjoying the same lazy, sultry days as many leisure travelers. When you have guests at your hotel that are traveling for business, they likely have a strict schedule of places they need to be and deadlines that need to be met.
Use mobile technology to improve check-in and check-out processes at your hotel. Offer convenient, fast and affordable room service. Make sure that you have high-speed WiFi available, and install charging stations in your lobby so people can stay connected on their devices when they need to.
When your hotel meets the needs and expectations of business travelers, you will see an increase in bookings from this growing market segment.
Get more advice and tips for better business practice by subscribing to our weekly blog.
Sign up to our blog and receive regular updates on the content you're intoSign up now
Send this to a friend