WordPress is one of the most popular content management systems (CMS) available, because it’s free and reliable.
To recap, a content management system is a software system that allows you to manage all of your website content easily, without any technical skills. ‘Content’ includes all the elements of a website – pages, images, text, and videos.
In Wikipedia’s words, it’s ‘designed to allow users with little knowledge of web programming languages to create and manage web content with relative ease’.
If you’re currently running your small hotel website on WordPress, here are the features you should look for when selecting a booking engine.
If your hotel booking engine that was built for WordPress isn’t easy to implement, that’s a red flag!
Make sure that:
Consistency in look and feel is key – otherwise your guests might feel uncomfortable making a booking due to a lack of confidence in the legitimacy of your booking page.
Mobile-friendliness is non-negotiable for your small hotel website. According to Euromonitor, by 2017 nearly 30% of all bookings will be generated on a mobile device.
Consider how your booking engine will look on mobile, tablet, and desktops. In all scenarios, you should aim for user-friendly navigation – for example, big buttons and a lot of white space to accommodate differently sized screens.
Also, speed up your website’s loading time so that it doesn’t take longer than 3 seconds to load any page – including your booking engine page.
If you’re curious, Google has provided a mobile-friendly website check, where you can simply enter your website to see how well you score. Click here to check your website’s mobile friendliness.
Remember, the key is to make it as simple as possible for your potential guests to learn about your property and make a reservation with you, no matter what device they are using to access your website.
Your WordPress booking engine needs to make it as simple as possible for guests to pay for a reservation.
Make sure that the payment processing part of it:
Click here for some tips on how to process online payments effectively.
As with any decision, it’s important to take your time, do your research, and weigh your options. Why not include Little Hotelier in your selection?
Little Hotelier’s booking engine component can seamlessly integrate with your WordPress website.
All you have to do is sign up to Little Hotelier, embed the booking engine on your WordPress website, and you’re ready to accept bookings online, allowing customers to self-serve.
Create a beautiful hotel or bed & breakfast website effortlessly and turn browsers into guests. Little Hotelier’s direct booking technology is proven to convert guests far and wide! Learn more about it here.
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