Which Online Hotel Booking Sites Should You Partner With? [Decision Tree]

When travelers search for accommodation online, hotel booking sites are usually what they turn to.

So it’s obvious that these sites are the key to online distribution for your small property – they can help you reach markets that you have no way of reaching on your own.

However, there are a multitude of website out there. How on earth can you figure out how to narrow down your options?

You need to know what type of traveler you’re trying to target (and where they’re based), and then select the hotel booking sites that can help you attract that traveler.

Use this handy infographic decision tree to help you make up your mind.

online hotel booking sites for small properties

On a very high level, there are two kinds of travelers – leisure travelers and business travelers. Here’s some more information on the online travel agencies (OTAs) that can help you reach them.

The major players for online hotel bookings

These hotel booking sites are the ones that made both lists. They are equally strong at reaching both leisure and business travelers.


Expedia is a major player in the OTA space. In total, they own 200+ travel booking sites, 150+ mobile websites in nearly 70 countries and 35 languages.
Part of their suite of websites are the likes of Hotels.com, Orbitz, Egencia, Travelocity, Hotwire, and Trivago.

Want to connect? Learn more.


Also a part of the Priceline group, Booking.com is the world’s biggest accommodation website. More than 6.3 million room nights are booked on the site every week (over 950,000 per day).

They have recently expanded their inventory into the small accommodation provider market – especially family-run bed and breakfasts, self-catering apartments, and vacation rentals.

Want to connect? Learn more.

Hotel booking sites that can help you reach Leisure Travelers


Hostelworld.com is the world’s leading hostel-focused online booking platform, selling your property through its website and over 3,500 distribution partners (including Lonely Planet), in 23 different languages. It recently acquired another popular hostel accommodation website called Hostelbookers.

Want to connect? Learn more.


As China’s leading travel website, Ctrip offer over 900,000 listings to its member base of 141 million members. Ctrip is a strong brand within China and dominates the local market.

Want to connect? Learn more.


Orbitz Worldwide operates Orbitz.com, CheapTickets.com, ebookers.com, HotelClub.com, RatesToGo.com, Asia-Hotels.com, RatesToGo.com, Asia-Hotels.com and OrbitzforBusiness.com. You can target your audience in many ways, including participating in major campaigns and exclusive promotions, and using creative dynamic package pricing.

Want to connect? Learn more.


Agoda is part of the Priceline group, and it is one of the fastest-growing online hotel platforms worldwide. It is most prominent in Thailand, Indonesia, Philippines, Malaysia, and Taiwan. It operates in 38 different languages, and has over 11 million hotel reviews.

Want to connect? Learn more.


LateRooms is based in the Manchester, and it offers discounted accommodation throughout the UK, Europe, and rest of the world. It has compiled over 2 million genuine guest reviews to help travelers choose the best place to stay.

Want to connect? Learn more.

Hotel booking sites that can help you reach Business Travelers

GTA Travel

GTA Travel is a well-known global wholesaler of hotels, and has been in operation for over 40 years. Each day, they process tens of thousands of bookings, and each year, they sell 12 million room nights in more than 25 languages online and throughout the world. They are particularly strong in mid range 3* and 4* properties.

Want to connect? Learn more.


Hotelbeds is a global business-to-business bedbank who connect properties to online travel agencies (OTAs), retail agencies, tour operators and airlines.

Want to connect? Learn more.

But wait… there’s more!

Download our comprehensive report, The Most Profitable Booking Sites for Small Hotels in 2016 to see:

  • Most profitable sites by country (USA, Canada UK, Spain, Australia, New Zealand, Thailand)
  • Complete online travel agency (OTA) profiles
  • Suggestions on OTAs to partner with according to what kind of guest you are trying to attract
  • A guide on how to screen potential OTAs


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