Little Lessons On-Demand: The Billboard Effect

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Introducing Little Hotelier’s new bite-size video series!

Breaking down broad topics into short and simple video clips, Little Lessons On-Demand give small hoteliers big information in a small amount of time. Learn about hot topics in 3 minutes or less, starting with our first two videos on the Billboard Effect.

The Billboard Effect Explained

It’s a frequently talked about phenomenon, but what exactly is it? Firstly, this short video explains the idea that OTAs can actually increase your share of direct bookings.

The Billboard Effect in Action

Now that you understand what the Billboard Effect is, see how it works step-by-step. We start with the guest’s initial search on an Online Travel Agent and end with a direct booking.

Coming soon! Next, we’ll cover how to set your website up for success and tips & tricks for securing more direct bookings.

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