What is hotel sales software?

Hotel sales software is a specialised tool designed for the hospitality industry to manage and optimise sales activities. It centralises information on bookings, customer interactions, and revenue streams, allowing hoteliers to efficiently track performance and make informed decisions. The software supports various functions, including reservation management, rate setting, and sales forecasting, facilitating a more organised and strategic approach to selling rooms and services. 

By providing real-time data and analytics, it helps hotels understand market trends and customer preferences, aiding in the development of targeted sales strategies.

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Little Hotelier

Little Hotelier is a management software crafted specifically for small-scale hotels, providing a comprehensive suite of tools to simplify daily operations and featuring a range of third-party integrations to enhance functionality. As a cloud-based platform, it stands out as a top choice for hotel sales software, allowing hoteliers to oversee their properties remotely. 

Designed with the needs of boutique hoteliers in mind, particularly those managing around 20 rooms or fewer, Little Hotelier offers a bespoke solution for the unique challenges faced by smaller establishments.


  • Streamlined booking management: Little Hotelier’s intuitive system simplifies booking and reservation management for small hotels, ensuring easy tracking of availability and confirmations, thus minimising overbooking and enhancing guest check-in experiences.
  • Direct online bookings: With Little Hotelier’s customisable online booking engine, hotels can integrate direct booking capabilities into their websites, boosting direct reservations and cutting down on OTA commissions.
  • Efficient property management: The platform offers an array of property management features, from room inventory to rate setting and guest profiling, centralising operations and reducing manual errors for smoother daily management.
  • Insightful analytics: Little Hotelier provides detailed reports and analytics, offering insights into occupancy, revenue, and guest trends, aiding in strategic decision-making and pricing optimisation. A highlight is the ability to monitor room sales across OTAs and compare rates with competitors.
  • Seamless channel management: The software’s channel management function connects properties with multiple online travel agencies, ensuring consistent room availability and pricing updates, thereby avoiding double bookings and enhancing online presence.
  • Extensive third-party integrations: Offering integrations with various external services, including payment systems and guest review platforms, Little Hotelier enhances operational efficiency and guest experiences by linking with essential hotel management tools.
  • Proactive guest engagement: Features focused on guest communication, such as automated messaging, allow hoteliers to send pre-arrival information, check-in instructions, and post-departure feedback requests, contributing to improved guest satisfaction.

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SiteMinder provides a platform tailored for medium to large-sized hotels, including groups and chains, mirroring the ease of use and efficiency found in solutions for smaller establishments. With an impressive roster of over 1,500 top-tier partners and integrations, SiteMinder’s platform offers a breadth of functionality that might surpass the needs of smaller entities but is ideally suited for larger hotels, multi-hotel operations, and international chains. Its robust capabilities are designed to empower hoteliers managing more extensive properties to optimise their operations and guest experiences on a larger scale.


  • Superior channel management: SiteMinder’s channel manager stands out as a powerful tool for managing online distribution, offering instant updates to room rates, availability, and inventory across a vast array of booking channels and platforms. With connections to over 450 booking channels and GDS, it guarantees broad visibility for hotel properties.
  • Direct booking engine: The platform features a customizable and intuitive booking engine that integrates smoothly with a hotel’s website, allowing guests to book directly. This functionality helps reduce reliance on third-party platforms and associated commission costs, boosting the hotel’s direct online presence.
  • Seamless PMS Integration: While SiteMinder boasts a comprehensive PMS capability, it also offers seamless compatibility with various external property management systems. This integration streamlines the management of bookings, guest information, and operational tasks, enhancing efficiency and data consistency.
  • Strategic revenue management: Included within SiteMinder’s suite is a set of revenue management tools, providing critical market insights and competitive pricing data. These tools support hoteliers in making informed pricing decisions, optimising revenue opportunities during high-demand periods.
  • Expansive partner network: A notable advantage of SiteMinder is its extensive network, featuring over 1,500 premium partners and integrations. This ecosystem provides access to a diverse range of services, from PMS and payment solutions to guest communication systems, allowing hoteliers to customise their operational toolkit to meet their unique requirements.

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BEONPRICE is a software solution focused on revenue management for the hotel industry. It analyses market data, including demand trends, competitor pricing, and customer preferences, to assist hoteliers in setting optimal room rates. The system integrates various data points to provide actionable insights, aiming to balance occupancy and revenue. It also tracks performance metrics, offering a detailed view of how pricing strategies impact overall hotel revenue. 

Notably, it integrates with an existing property management system to send prices directly to the channel manager. Real time PMS updates on forecasts and recommendations only happen 5 times a day, however, which makes it less suitable for larger hotels.


  • Market intelligence: BEONPRICE analyses real-time market data, providing insights into competitor pricing and demand trends. This helps hoteliers stay competitive by making informed pricing decisions.
  • Revenue optimisation: The software uses algorithms to recommend optimal room rates. It aims to maximise revenue by balancing price with demand.
  • Performance analytics: BEONPRICE offers analytics on hotel performance metrics. This enables hoteliers to evaluate the impact of their pricing strategies and make necessary adjustments.

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RateBoard is a revenue management software designed with the hospitality industry in mind, known for its simple operations and user-friendly interface. It offers customised pricing recommendations by analysing market trends and booking patterns, helping hotels to optimise revenue and occupancy. Note that RateBoard is only available in German, English and Italians, and only supports euros, dollars, and Swiss francs, making it unsuitable for hoteliers outside of a small set of countries.


  • Seasonal demand forecasting: RateBoard employs sophisticated algorithms to forecast demand fluctuations based on seasonality, events, and market trends. This feature enables hoteliers to adjust their pricing strategies in anticipation of changing demand levels, ensuring optimal room rates throughout the year.
  • Competitor analysis tools: The software includes tools that allow hoteliers to monitor competitors’ pricing strategies and occupancy levels. This insight helps in understanding the competitive landscape and in making informed decisions on pricing and promotions.
  • User-centric design: RateBoard is recognized for its user-friendly interface, designed to simplify complex data analysis and decision-making processes for hoteliers. The emphasis on a user-centric design ensures that hoteliers can easily navigate through various features and obtain actionable insights without extensive technical expertise.

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Duetto CMS

Duetto CMS is a content management system tailored for the hospitality industry, offering flexible promotion and discount capabilities. It allows hotels to maintain open sales prices while applying discounts, providing a dynamic approach to pricing that can adapt to market demands. 

However, it’s worth noting that Duetto CMS might not be the best fit for larger hotel groups or chains, as it lacks options for per-person pricing, which could be a limiting factor for such establishments. This makes it more suited to smaller hotels or individual properties looking for a nimble and adaptive pricing tool.


  • Dynamic pricing tools: Duetto CMS offers dynamic pricing capabilities, allowing hotels to adjust rates in real-time based on demand, market conditions, and other factors, ensuring competitive and optimised pricing.
  • Promotion management: The system provides flexible options for managing promotions and discounts, enabling hotels to create attractive offers while maintaining control over their pricing strategy.
  • Analytics and reporting: Duetto CMS includes analytics and reporting features, giving hotels insights into performance metrics, booking trends, and revenue data, which can inform strategic decisions and adjustments.

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hotel sales software

Benefits of using hotel sales software

Incorporating hotel sales software into your operations can significantly streamline your workflow, freeing up valuable time and resources. 

Instead of manually overseeing every element of your establishment, from guest communications to booking management and coordinating housekeeping, hotel sales software brings a high level of automation to these administrative tasks. This shift allows you to dedicate more time to business development rather than being tied down by office duties. The leading hotel management software packages come equipped with tailored tools that provide deep insights into your competitive advantages. 

Whether you’re at the helm of a cosy bed and breakfast, a serene rural hideaway, or a unique boutique hotel, hotel sales software is your key to more efficient and effective management.

Choosing the best hotel sales software for small accommodation providers

The market is flooded with diverse hotel sales software options, yet they vary significantly in functionality and suitability for specific hotel operations. Below, we delve into some of the top choices in the industry, highlighting how they could benefit your hotel business.

Little HotelierFlexible pricing options with the option to get started for freeMultiple guest engagement, communication, and relationship management featuresAccess seamless integrations with hundreds of apps
SiteMinderSiteMinder helps you set the right prices and manage room availability to generate more revenueRetain more of your revenue with OTA-agnostic platformScales with your business and avoid the pain of needing to transfer to a different hotel management platform.
BEONPRICEOptimise price and distribution based on consumer expectations and buying behaviourBEONPRICE can measure the overall quality of a hotel to understand the competitive position and price in the marketTargeted information to optimise hotel owners time and elaborate pricing strategies
RateBoardOptimal pricing recommendation. Receive the optimal price recommendation for the next 365 daysEasily display market prices to stay ahead of the competitionDefine your pricing strategy for the next three years
Duetto CMSInnovative approach to revenue management, particularly its utilisation of machine learning algorithms to accurately predict demandDuetto offers maximum flexibility for all hotel processes—interplay between fully automated, manual or hybrid.Real-time, actionable, insights

By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).