The Ranch Resort trusts Little Hotelier to achieve significant business growth

A true haven of peace for travellers seeking to disconnect, The Ranch Resort has already established itself, for several years, as a safe bet in the Moroccan hotel market. Located in Tahannaout, just 40 minutes from Marrakech, the estate was founded in 2022 by entrepreneur Hamza Aboulfeth.

Facing the majestic High Atlas mountains and spread over six hectares, The Ranch Resort offers a unique experience in nature combining high-end glamping, atypical accommodation, and a lush animal park.

Building on its success, Hamza reveals how Little Hotelier supports him daily in the expansion of his establishment.

An operational strategy guided by customer needs

Initially designed for couples, The Ranch Resort appeals to a wide audience, particularly families seeking an escape.

In addition to the resort’s exotic setting, the park proves to be a valuable asset thanks to its diversity. It is home to over 100 species of wild and exotic animals.

“Families enjoy coming to recharge their batteries in an unusual setting. The farm is very popular with children; they appreciate the diversity of the park,” notes Hamza.

To enhance its appeal to this clientele, Hamza has enriched its offering by launching a kids’ club, featuring a cinema and other fun activities.

“Today, no other resort offers an experience comparable to ours,” says Hamza.

Constantly evolving, The Ranch Resort now has 19 accommodation units, which contribute to guaranteeing a tailor-made customer experience, contrary to the standard rooms of hotel chains:

• 6 domes (4 double + 2 family)
• 9 hotel rooms
• 4 Triangle Houses with private pool

“Here, nothing is identical: rooms, domes, A-frame houses… everything is unique,” specifies Hamza.

Managing a growing hotel required a leading solution

To support the resort’s growth, Hamza Aboulfeth relied on the expertise of Houssam Mouchtarai, founder of Simply Yield.

A specialist in hotel distribution and revenue management, he recommended Little Hotelier’s property management solution, perfectly suited to the needs of a booming independent property like The Ranch Resort.

“With the old PMS, we felt like we were driving a manual car. But with Little Hotelier, we switched to automatic mode. We immediately felt the difference; it’s much more pleasant to use.”

Despite a manual transfer of previous reservations, the migration to Little Hotelier was completed without particular difficulty.

“It was impossible with the old solution to change anything without contacting support. With Little Hotelier, everything is simple and fluid,” emphasises Hamza.

Little hotelier’s channel manager: A pillar of effective rate management

Thanks to its flexibility and reliability, the channel manager has boosted the resort’s rate management while reducing the staff’s manual workload.

“The channel manager allows us to send different rates depending on the period or apply targeted discounts; it helps us enormously every day,” explains Hamza.

The establishment can now adjust its prices in real-time, apply seasonal or occasional reductions, differentiate rates by OTA, and have an overall view of the calendar.

For example, The Ranch Resort currently applies a 10 to 15% discount until December 20, while direct bookings from the website automatically benefit from an additional 10% reduction.

“Today, we have a single rate, and we send our discounts according to the calendar. Everything is managed directly from the channel manager.”

Trusting Little Hotelier as a long-term partner

With its old PMS, the resort suffered frequent calendar update errors.

These repeated malfunctions generated reservation errors and directly affected the customer experience.

A major risk for a hotel in full development, keen to preserve its reputation.

“No one wants to have overbooking problems, but with our old platform, the calendar was often out of sync. By choosing Little Hotelier, I was sure not to be confronted with this kind of inconvenience,” affirms Hamza.

For him, fluidity and reliability are essential criteria for a hotel management solution. After only one year of use, the finding is clear.

“The interface is simple and fluid, a key point for hoteliers.”

Another strong point for Hamza: the mobile application, perfectly suited to the rhythm of an entrepreneur who is often on the move.

“When I’m away, the application allows me to quickly add a reservation if needed and keep an eye on the activity. It’s very practical.”

Furthermore, Hamza does not hesitate to recommend Little Hotelier to his colleagues:

“If you are looking for a simple, fluid, and efficient hotel management solution, choose Little Hotelier.”

This successful technological partnership allows The Ranch Resort to focus on the essential: offering its visitors an authentic and unforgettable experience in the heart of flourishing Moroccan nature.

Thank you, Hamza, for the amazing feedback. We wish The Ranch Resort every success in the future.