It’s become a common theme for industry experts to advocate the advantages of mobile optimisation to accommodation providers.
Some relatively concrete facts have emerged in recent years, showing the growth of travelers using mobile to search, plan, and enrich their trips.
It should come as no surprise thanks to every consumer-based industry soon to be dominated by smartphones and applications. They’re seen as the technological way forward, giving society quicker and easier access to the services they want.
But how big is the impact? How fast is the growth? How many people are really booking your B&B on their mobile device? Here’s what we found…
It turns out mobile usage by travelers is growing dramatically and while bookings themselves are increasing too, they’re not quite mirroring the exponential rise of search and planning.
There’s now enough data to definitively say mobile is having a significant effect on traveler booking behaviour, and it’s a trend that will continue to grow.
To make the transition as seamless as possible, small accommodation providers need to start focusing on mobile more than ever. Take a look at these strategies…
Many users will jump from device to device as they find inspiration, conduct research, and eventually book a trip.
You have to assume any or all of this will be done via mobile so you must meet the needs of travelers.
You require rich content, concise information, visible rates, and a high SEO ranking.
Your property’s website is often the most influencing factor for securing mobile bookings.
It needs to represent your brand and all necessary information in the same beautiful, but more condensed, way your desktop version does.
High resolution images, accurate repurposing of content, quick load times, and responsive web pages are all vital.
For small accommodation providers, an all-in-one solution is usually the best option.
If mobile usage and bookings are on the rise, why not encourage even more by offering mobile-exclusive deals and promotions?
Not only will it entice travelers to make quick bookings but it will better allow you to track just how much traffic you receive via mobile.
At it’s most simplistic, adapting to the mobile wave sweeping the travel industry comes down to remaining consistent from desktop to mobile.
Give guests the same information and the same functionality from one device to another.
If you make booking on mobile as easy as it is on desktop, it’s likely you’ll see a higher total number of bookings over time.
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