Throughout the last decade, social media networks such as Facebook, Instagram, and Twitter, launched as the latest innovative platforms on the web. In a matter of moments, these sites became an integral part of our daily lives. Today, travelers use social media to discover new destinations, to connect with other globetrotters and learn more about the places they might stay on their next trip.
Social media is one of your most powerful B&B marketing channels, and can significantly increase traffic to your website that will boost your direct bookings.
Here are some of the most important and current B&B social media trends that you can use at your property:
Social media users, and millennials in particular, are more interested in video content than photo or text posts. Your videos must be short, sweet and engaging. Aim to recapture the attention of your target audience every four seconds, and be sure that your videos offer captions so users can absorb the content without volume. Post relevant videos several times per week to stay on your prospective guests’ feeds.
Facebook Live and other live streaming social platforms are sweeping through all of the widely-used networking sites. Go live in the kitchen when you are making your latest homemade concoction, or offer a live glimpse into the peaceful patio on your property at sunset. Allow users to experience your B&B from their screens, which will convince them to head to your website and book directly with you. It’s the latest way to invite your guests to your B&B, and data shows that users are becoming increasingly reliant on this type of social content.
Mobile wallet apps and social payment options are becoming increasingly prevalent, particularly in the travel industry. Rather than clicking your website link from your Facebook profile to find your online booking form, users would prefer to click a simple “Book Now” button right from your Facebook page. Integrate your online booking system with your social media profiles to take advantage of mobile payment options, and make sure that you are able to accept payments from secure mobile wallet apps.
Social media is not just about discovering your property, it’s about communicating with you as an innkeeper. Travelers expect that they can reach you instantly through messaging apps, like Facebook Messenger. Be ready to respond promptly, as your response time is recorded and displayed for other guests to see.
Social networking sites like Instagram, Twitter and Facebook are constantly adapting their algorithms to keep the feeds relevant for their users. They prioritize personalized content as well as visual content. Learn more about your target market segments, and create customized content for those specific groups to stay at the top of their feeds.
Your B&B marketing strategy must include a social media component. B&B social media trends indicate that more and more travelers are relying on social networks to discover available properties, read reviews from guests and even book their rooms.
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