Businesses can no longer deny the power and potential Facebook has for advertising their product or service.
Facebook has 2.07 billion monthly active users and is the most popular social media platform worldwide. Facebook Messenger Ads are also changing the way businesses communicate with their customers. They are now able to speak with their customers on a personalized platform where they are already talking to friends, family and colleagues.
There are two ways that you can use Facebook messenger ads:
1. Using messenger as the ad destination
When you choose to use messenger as your destination, the ad can appear on the user’s newsfeed, Instagram feed, Facebook’s audience network and even the messenger homepage. This ad will have the call-to-action “send message” and once clicked will prompt the user to message your B&B directly on Facebook.
2. Selecting Facebook messenger as the platform for your ad
Destination ads can appear more personalized to the potential guest as it encourages the user the start a conversation with your B&B. There is an option to set up a welcome message that will greet users as they reach your messenger screen. You can also choose to set up quick feedback responses that will prompt users to make the response that you want them to make and eventually take the desired action.
Opting for Facebook messenger as the placement of your B&B’s ad means that your ad will only appear in the user’s messenger homepage. When clicked, this ad can link through to your B&B website.
B&B’s can get the most out of their ad campaign when they combine messenger as a destination and messenger as a placement. This means you will be directing users to message your page from all relevant ad placements including the Facebook messenger homepage.
Here’s How You Can Set Up Facebook Messenger Ads For Your B&B…
Further Tips For Your Ad Campaigns
Sign up to our blog and receive regular updates on the content you're intoSign up now
Send this to a friend