Attracting Bookings: Should You Promote Your Destination Rather Than Your B&B?

For many travelers, their next trip begins with daydreams about far-off lands and exciting new destinations. They are more likely to choose a place to visit before they select a B&B property to stay at, so it may be time to consider creating a B&B destination marketing campaign.

By promoting your destination in addition to your property, you will help drive more travelers to the region which will simultaneously boost your business.

Why Should Your B&B Property Promote Your Destination?

Unless your B&B is located in a major city or metropolitan area, there’s a good chance that you have to focus at least some of your marketing efforts on promoting your destination. Ultimately, you need travelers to visit your destination if you want to increase the number of bookings at your property.

Promoting your destination as a whole can directly benefit your B&B property, as it allows you to work together with other local tourism businesses to attract more travelers while also boosting revenue at your respective businesses.

What Are The Best Ways To Create A B&B Marketing Strategy For Your Destination?

There are many ways to create a destination marketing strategy that can help your B&B property:

• Create Content
  You may want to consider launching a blog to complement your B&B website that is more focused on the destination rather than your property. Post about unique excursions or fun things to do in the area. Highlight area businesses. Drive traffic to your website through your blog, which will capture the attention of travelers who are searching for their next destination.
• Partner With Local Businesses And DMOs
  Many times there will be destination marketing organizations in a region that create national and international campaigns to promote the destination. You can work with these DMOs, while also creating packages with local businesses that help entice travelers to visit your region.
• Generate Newsworthy Buzz
  Send out press releases to local, national and international media organizations to promote the latest happenings in your region. If there’s a big event coming up in town, be sure that people know about it. Create a press release for a new business partnership or travel opportunity. Create news and let the media promote your destination for you.

What Difference Will It Make?

An influx of travelers in your region means that there’s more guests looking to book rooms at your property. You have the chance to capture the attention of these travelers and encourage them to book directly with you. In most cases, an effective destination marketing strategy will increase your bookings and your revenue.

You should focus your efforts on developing a well-rounded B&B marketing strategy that not only highlights the features and amenities of your particular property, but also promotes your destination as a wonderful place to visit.

It’s important to regularly evaluate your plan and employ the best practices for the travel and tourism industry, as this is the only way to consistently earn more bookings for your property.