Your hotel’s average daily rate is …
*Please note this is an estimation only.
Your average daily rate is the average rental income per paid occupied room in a given time period. Along with your RevPar (revenue per available room) and Occupancy Rate, your ADR (average daily rate) is one of the three main success metrics used to see how well your small property is doing.
To increase your ADR, you must focus on increasing your revenue per customer by implementing pricing strategies, including up-sale and cross-sale offers. Complementary offers that will enhance their experience include shuttle transfers, room upgrades, equipment hire, and tours and activities.
Watch the video recording below to learn clever pricing strategies to increase key revenue success metrics like Average Daily Rate at your small hotel.
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