Explore Social Media Trends

Get the latest industry news on what’s trending in social media marketing for small hotels.

Browse through all of our posts or download our ebook on the hottest trends for this year.


How to Capture Travelers in Their Moments of Travel Planning

Travel plans can be made at many different places online and guests need to be targeted at all of them. Here’s some tips for your small hotel.

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Use Instagram Contests to Make Guests Compete for Your Small Hotel

Did you know that you can not only attract guests to your small hotel, but you can make them compete for it, too? Here’s how you can use Instagram competitions to get more guests staying at your property.

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b&b marketing

Facebook Metrics: What Your Small Hotel Should Be Tracking And Why

Social media is a massive part of your small hotel or B&B marketing strategy. Find out what metrics to measure and why they’re important.

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Why Your Small Hotel Shouldn’t Fear Bad TripAdvisor Reviews

Are you worried about bad TripAdvisor reviews at your small hotel? Here’s why you shouldn’t be if you’re doing what you can to delight your guests.

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Should Your B&B Jump on the Snapchat Bandwagon?

The latest social media trend is Snapchat for hotels. Should your bed and breakfast jump on the bandwagon? Find out everything you need to know about Snapchat in this post.

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How To Use Hashtags to Promote Your Bed and Breakfast

Now that you’re on social media, what kind of hashtags should you use to promote your bed and breakfast? Here are some guidelines to follow.

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How to Use Instagram to Promote Your Bed and Breakfast

If your bed and breakfast isn’t on Instagram yet, you’re missing out on a huge opportunity. Here’s how to harness it to raise awareness of your bed and breakfast.

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6 Ideas to Manage Your Small Hotel’s Reputation in the Online World [Guest Blog]

Joel Cordle, CEO of review leap, shares some great ways to manage your small hotel’s online reputation.

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How to Master Social Media for Your Bed & Breakfast

Here are the best ways to master the top social media sites for bed and breakfasts – Facebook, Instagram, and Twitter.

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3 Small Hotels Who Are Winning at Social Media

Struggling to find ways to use your small hotel’s social media profiles? Take some hints from these excellent examples.

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Timing & Content: Two Ways to Make Your Small Hotel’s Online Reviews Even Better

Here is some interesting new information that will help you take your small hotel’s online reviews to the next level.

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Small Hotels, Get Social to Increase Room Occupancy

Social media is here to stay, and if you use it correctly, it may even increase room occupancy at your small hotel!

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What Does TripAdvisor’s ‘Instant Booking’ Option Mean for Your Small Hotel?

Good news for small accommodation providers – you can now take advantage of TripAdvisor’s Instant Booking option on TripConnect.

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3 Essential Steps to Attracting Chinese Millennials to Your Small Hotel

Here is how you can get Chinese millennial travelers to find your small hotel and make a booking with you.

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Apple Maps Hotel Reviews: What it Means for Small Hotel Owners

Give your small hotel a competitive advantage by showing off your hard earned reviews to the massive market of Apple Maps users.

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How To Win Back Abandoned Reservations for Your B&B or Small Hotel With Retargeting

What can you do to win back that abandoned hotel reservation? Stalk them all over the internet with a form of advertising called retargeting.

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6 Clever Ways to Get Direct Online Reservations

Here are all the most successful ways you can get direct bookings for your property to increase your revenue margin.

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Why Small Hotels Should Leverage Hotel Review Sites [Infographic]

Here’s why hotel review sites are important for hotels of all sizes, but they are even more so for small accommodation providers.

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What TripAdvisor’s New Neighborhoods Feature Means for Small Hotels

What small accommodation providers need to know TripAdvisor’s new ‘Neighborhoods’ feature, including how to use it to their advantage.

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How To Sell Your Small Hotel Rooms on Facebook With Retargeting

What is retargeting exactly, and how can small accommodation providers, such as Bed and Breakfast, start using it to sell their hotel rooms on Facebook?

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