Anthony is the Senior Market Manager for Little Hotelier; a hotel property management system, channel manager, booking engine, and website builder all in one – aimed at making it easier for independent hoteliers to run their properties and drive more direct bookings. It’s been one of the most difficult puzzles that hotels have been facing for years now. In the past it’s felt like no matter what you did the OTA share of bookings kept growing. Well times are changing and with the right strategy, your hotel can take advantage.
On this podcast episode Anthony shares a ton of great information about the state of travel and the best practices that you can put in place to not only compete with OTAs, but use them to your advantage.
Based in Texas, Anthony Lazzara is a Senior Market Manager at Little Hotelier, the world’s most trusted hotel management software. With a deep understanding of the needs of small accommodation providers, Anthony has developed specialised knowledge in the North American and the Caribbean markets that he manages. He holds a Bachelor’s Degree in Management Information Systems and Marketing from the University of Arkansas.
Listen to the episode here!
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