If you’ve noticed that you could improve the efficiency of your B&B management operations, or that you need to boost your direct bookings, you will start looking at your various marketing and business strategies to try to make adjustments.
Fortunately, you won’t need to do a complete overhaul to start seeing the results you both want and need. In fact, simple B&B strategy changes can make a big impact on your business.
Here’s a few small changes that you can make during the B&B planning process to drive big results:

Update Your Content

It can be easy to fall into the rut of posting the same types of blogs over and over again on your B&B website. Rather than relying on your old formula — which may be tried and true — try stepping out of the box. You might be surprised to find that you drive traffic from different traveler market segments, ultimately increasing your direct bookings. You can easily transform your blog into a local resource guide for your destination, or offer biographies of local people who travelers might meet during their stay. This is interesting and innovative content that will be useful for your target audience while also helping you grow your business.

Create Partnerships With Local Tourism Businesses

Instead of viewing the entire local tourism industry as your competition, you should start to see these complementary organizations as partners. Your B&B strategy should incorporate networking opportunities that allow you to create unique and beneficial partnerships. You could work with a tour and activity company to offer a discount package for guests who stay at your property. You could create a cross-promotional marketing campaign with the visitor information centre in your town. The possibilities are endless when you start to work with local travel companies rather than against them.

Design Unique Features And Amenities For Your Property

A fresh bouquet of wildflowers in each room might seem like an insignificant amenity, but these simple additions can make a big difference in the first impressions of your guests. Try incorporating other unique amenities into your property to attract guests and generate buzz about your brand. Some ideas for you to consider include homemade cookies for an afternoon treat, a reading nook complete with an array of books for guests to borrow, or a movie library where guests can find their favorite film to enjoy in the evening.

Launch Promotional Campaigns That Increase Revenue

Promotional campaigns not only get people talking about your business, but these discounts also drive significant bookings. Launch a campaign that offers customers a discount if they stay at your B&B for a longer period of time, or create a promotion that offers a discount for booking a luxury package upgrade. Guests feel that they are benefiting from these discounts, but ultimately you will enjoy a boost in revenue for each stay booked during the promotional period.
Implementing small changes into your B&B’s revenue management strategy can be both simple and effective.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).