The use of apps is a growing trend worldwide – you probably have at least few mobile apps on your phone already! Today there’s pretty much an app for anything you can imagine; from social media, to exercise tracking, to cooking, to music, and more.
But did you know that there are even apps you can use at your property to run your business more efficiently, improve guest experience, cut costs and boost your profits?
These nifty little programs hold a lot of power and the hotel industry is becoming flooded with more each day.
Integrating them with your existing systems has the potential to take your business to the next level so let’s go through everything you need to know about apps, and some of the best ones to try.
What is an application or mobile app?
To put it as simply as possible, an app is a piece of software that allows you to perform a specific task or tasks. Apps can be used on a smartphone, desktop and laptop, and even televisions.
In many respects, the mobile app revolution began before the first McIntosh computer was ever released. Steve Jobs pictured a database of software programs that people could shop for as if they were in a record store. This first vision occurred nearly 25 years prior to the development and release of the iPhone, and subsequently the App Store.
Slowly but surely, apps crept into our lives and became a powerful force in our personal and professional lives. Everytime you use Microsoft Word on your computer or Instagram on your phone, you’re using an app.
Hotels and mobile apps
One of the most powerful groups of travellers today are millennials — the generation of young adults that value experience over items. This is the same group who grew up with technology surrounding them, and they have come to expect the latest technology to greet them as they travel the globe.
Many accommodation providers have already caught on, creating or using mobile apps to improve the guest experience – for example, some apps allow guests to order room service, give the power to check-in early, or conveniently purchase extras and experiences. Other hotel features include exclusive local guides, concierge services, deals that can only be found on the app, and the ability to request specific types of toiletries for the bathroom.
On the other side of the coin, small hotels can also use apps to improve their backend business operations and increase overall efficiency, making life easier.
That’s why Little Hotelier has its own mobile app to help you keep on top of your property management, and an app store where you can access a range of useful apps that allow you to grow as a business and deliver better services.
Benefits of using apps at your small property
You’re probably getting an idea already that there is an app to suit any purpose you want to fulfil at your property.
The market is full to the brim with apps that can help you:
- Make more money on each booking
- Improve your reputation
- Build better guest relationships and loyalty
- Boost direct bookings
- Adopt contactless processes
- Streamline reservation management and check-ins
- Manage your property remotely
- Save time and cut costs
- Upsell to your guests
- Increase guest communication capabilities
- And more!
Generally, apps are designed to make life simpler for you while running your property. They allow you to customise the technology you’re using to suit your needs, solve real problems easily, make confident decisions, and manage data more effectively.
Introduction to the Little Hotelier App Store
As mentioned, Little Hotelier now hosts a hotel app store! You now have a place where you can access innovative apps designed specifically to help small hoteliers enhance their businesses.
Here you’ll be able to find apps that cover all the benefits mentioned above, and more.
These apps can work hand-in-hand with the Little Hotelier system, allowing you to extend what’s possible at your property in terms of management efficiency and the services you can deliver to your guests.
As the industry evolves, and in turn your business does too, adopting handy apps on top of your current systems will allow you to grow smoothly to meet the needs of travellers from all around the world.
Top apps your business should check out
Don’t know where to start? If you haven’t nailed down exactly what you need an app to solve, take a look at this list.
Here you’ll see the apps that are most popular with hoteliers right now. They include:
- Duve – Check-in services
- OpenKey – Room access
- Zingle – Guest messaging
- Pricepoint – Demand forecasting
- Guest Talk – Guest communication
- GuestJoy – Guest satisfaction
- Akia – Personalisation
- Tripadvisor – Reputation management
- UpsellGuru – Upselling
- Oaky – Upselling
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