Byron Bay is a lively town on the east coast of Australian and a popular holiday destination due to its reputation for quality beaches, surfing and scuba diving sites.
For the last 3 years Turtle Bay B&B has offered visitors to the area authentic beachside accommodation where guests can relax and unwind on the verandah whilst listening to the sound of the surf, watching as locals travel through the bush track headed to the beach.
Turtle Bay ensures guests truly enjoy their stay like a local, with a relaxing daybed, BBQ area in a tropical garden, and the obvious essentials; beach towels, a beach umbrella, beach chairs, toys, boogies boards, snorkel and goggles, and bicycles.
Owner of the property, Jen de Greenlaw, discusses the challenges she faced running the business in recent years:
“We only have a single property with 4 bedrooms, 3 bathrooms and 2 living areas. Even though we set up our website we needed to look more professional in our correspondence and have the use of a credit card system”, she states.
“Being able to vet our guests before accepting a booking is important (as we are in a quiet neighbourhood and need to ensure our guests match our neighbours). We also wanted the use of a pricing calculator so guests could enter their dates and see how much it would cost…previously we simply displayed rates on our website and guests had to work it out themselves. We offer a 5% discount to returning guests so we needed a facility that could incorporate that discount, and also one place to keep track of our administration and financials.”
Jen heard about Little Hotelier through colleagues within the industry and after ensuring that it met her requirements, she decided to adopt Little Hoteliers online booking engine, Front Desk System, and integrated payment solution, Stripe.
“Surprisingly it didn’t take long to get up and running”, she says. “The Little Hotelier staff were extremely friendly and helpful. I was sent links to the training video which was very thorough and I kept referring back to it as I worked my way through the steps of setting up. It was quite logical and easy to follow. I was assigned my own trainer during my set up period so if I didn’t understand something or had a query I’d just send an email enquiry and was sent the answer quickly and it was always very detailed. I was even able to link the booking system through to my Facebook page which is very handy. The whole process definitely met my expectations and was easier than I had anticipated thanks to the support.”
Since implementing Little Hotelier Jen has seen an increase in bookings, improved revenue, and an overall improvement in how professional her B&B business appears to guests and the outside world.
Turtle Bay aren’t a large business, so possess a limited marketing budget.
“We are just a small business making a living as we do everything ourselves including the cleaning and linen”, Jen says. “So the cost of using Little Hotelier is affordable and has made our business more professional and our life easier.”
Jen explains that Turtle Bay saw immediate results once it began using Little Hotelier.
“Little Hotelier has cut down my administration time and gives me somewhere to put all my information in one place”, she says. “I refer to it all the time when I have queries from guests to see if dates are available and to give pricing quotes. It streamlines our booking process and makes our business look more professional. I can read the guest’s enquiry and if I like the sound of them I can just process their credit card and accept the booking immediately – or I can ring them to have a chat first.”
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