Accommodation providers across the globe have been told to make mobile a top priority, as travelers are increasingly relying on their mobile devices to conduct research and finalize their bookings.
However, recent research for American accommodation providers proves that desktops are not obsolete yet.
Adobe analyzed 15 billion visits to major US travel, airline, and hotel websites from 2014-2016.
They found that about 52% of travelers used a mobile device to find information about hotels, restaurants, tours and activities in their chosen destination, but only 21% book on a mobile device. This means that majority of travelers to the US are still booking on their desktop computers.
So how can you tailor to both experiences? By keeping it simple.
Here are the steps you can take to create a simplified experience on your website, regardless of the type of device that is being used at the time.
The same study found that about 30% of Millennials and 34% of Gen Xers feel that personalization is important.
So while you may be using new technology to simplify procedures and processes at your small property, you won’t want to forget about the customized experience that your guests expect when they stay with you.
Greeting them by name, adding personal touches to their room and reaching out via email and text message can help you improve guest satisfaction ratings at your property.
Your Google Analytics account can be a powerful source of information that you can re-use.
This will help you determine whether you need to focus exclusively on mobile optimization, or if you should still balance your priorities between the two types of technology.
If you notice that most people are accessing your booking engine page on a mobile device, but they aren’t completing their reservations, then you may want to consider implementing a new booking engine that makes it as easy as possible to book on a mobile device.
A simple one-page form is necessary to boost your mobile bookings.
[insert screenshot of LH Booking page]
For example, if you find that your bounce rate increases when people are using a mobile device, then make an extra effort to optimize your site for mobile use.
Investing in a responsive website can help improve your mobile traffic and decrease your bounce rate.
To create a user-friendly website that impresses guests within minutes, check out Little Hotelier’s website builder.
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