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B&B investing money

Where should you be investing your B&B’s money?

Posted in Strategies

Increasing knowledge and making smart investments is crucial for B&B operators. Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates.

Here’s where we think every B&B should be investing their money…

Quality Bed And Bedding

At a Bed and Breakfast, guests have certain expectations, the ‘bed’ is number one.

The minute you close your guest’s door after showing them their room, you can almost guarantee they will be jumping on the bed to test it out. Quality of sleep cannot be underestimated when thinking about your online reviews. Guests consider it very important when they pass feedback to their peers so you want their verdict to be along the lines of “The bed was like floating on a cloud!”.

Putting your money towards a premium mattress will never be a business move you’ll regret. A bed lasts around five years, which is more than enough time to make your money back with happy, well rested guests, spreading the word of their fantastic stay.

Accompany your heavenly mattress with some quality sheets made from 100% Egyptian or Pima cotton and thick fluffy towels in the bathroom.

Bedding also works well as a tool for decorating B&B rooms, but remember to keep it simple so you get the best return on your investment without it going out of style.

Unique B&B Signage

Signage is your chance to advertise to passing guests who haven’t yet booked their accommodation for the night. Dedicating a proportion of your budget towards signs will improve walk-in bookings and give your B&B brand a facelift.

Invest in distinctive and customised signage that clearly represents your availability and image.

Connecting To Online Travel Agents

Partnering with a variety of online travel agents is necessary for B&Bs to connect with global customers. With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. This is why their commission rates should be seen as a smart investment for your business.

And the most effective way to navigate the world of OTAs is with the use of a channel manager that will allow you manage your connections through one platform.

With software like Little Hotelier you won’t be charged extra fees when you connect to any of the integrated booking channels. All existing integrations are included and you will only need to invest in a single flat-fee payment model.

Staff Or Housekeeping

According to Entrepreneur, 30-40% of innkeepers don’t employ any staff.

This may work for one bedroom properties, but once you reach five to six rooms you should really look into employing extra staff.

Doing everything alone risks stretching yourself too thin, jeopardizing time that should be put towards guest experience and working on your marketing strategy.

Look to hire staff  that will take over your least productive tasks. For example, if you love the routine of cooking breakfast every morning but are skipping this to clean rooms, hire a housekeeper for a few hours a day!

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