However, there is also great value to be found in offering that ‘something extra’ to a customer’s trip that differentiates your property from all of the ordinary and outdated destinations.
Today’s guest is evaluating the experience of a B&B just as much as quality of the bedding and how delicious breakfast will be.
It’s this growing desire for authenticity that has led many travel brands to focus their marketing on ‘experiential’ aspects.
Take for example “Experience The Philippines”, The Philippines Department of Tourism Commercial 2017:
Here are the kind of experiences travellers are looking for today…
According to TripAdvisor, 69% of travelers globally planned to try something new in 2016, and in addition, 47% of travelers chose their destination because of the people and culture. This means over half of travelers are searching for something out of the ordinary, and this is something B&Bs can easily capitalise on.
Connect with your local tourism office to investigate possible packages you can create in your area such as; hiking, snorkelling, quad biking, skydiving, canyoneering, helicopter rides, or four-wheel driving.
You can then use these in your email and social marketing strategies to appeal to adventurous spirits, and more directly the 1 in 5 travelers who say they’d choose a destination because of a special offer or package.
Upselling extras is an easy way to increase your B&B revenue. Surveys show that travelers are happy to spend more money as long as they consider it to be worthwhile, with 72% of millennials spending extra on experiences.
Increase your RevPAR by offering a variety of add-ons during the booking process and upon arrival.
On average, fitness ranks as the second or third priority for travelers when weighing up and choosing a hotel.
It is a critical component to customer satisfaction, and if your location doesn’t have options for physical activity, it is wise to consider opening a gym.
If you do decide to create a B&B gym be sure to:
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