One of the highlights of any London summer is Wimbledon, the tennis championship that draws hundreds of thousands of people to the prestigious All England Club.
Small hotel operators in London and throughout the surrounding area should capitalize on this influx of annual visitors, which totaled almost half a million in 2016.
The grounds have a capacity of 39,000 at any given time, but high ticket sales for individual matches means that crowds turnover more frequently. And of course, in addition to the spectators, there’s also staff members, volunteers and members of the media who need to be in London for the two weeks when the tournament is held.
This means that your small hotel or B&B needs to take Wimbledon seriously, and must take advantage of this opportunity in order to increase direct bookings for this major sporting event.
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