As a small accommodation provider, we’re sure that you want to get better at increasing direct online reservations this year.
Direct bookings are commission-free, and you are in total control of the guest relationship.
So how can you get even better at increasing your direct reservations this year? Here are three fresh ideas you can use.
If you still haven’t ‘gone mobile’, this year is the perfect time to start! It is probably the single most important thing you can do to improve your direct bookings.
Those booking via mobile are usually looking to make a last-minute purchase, so make sure you
For instructions on how to mobile-optimise your website, click here.
Photos of your property will sell your rooms much better than any text description will. This is why focusing on improving the photo gallery on your website is a worthwhile investment of your time and money.
For more tips on how to take better photos of your property, click here.
So if your hotel booking engine is already able to offer Extras at the time of booking, you’re already in a better place to get more revenue out of your direct bookings this year.
But how can you get even smarter at selling your Extras?
If the booking was made 1-7 days before their stay, guests are 3x more likely to purchase Extras with their booking.
If the booking was made 7-21 days before their stay, guests are 5x more likely to purchase Extras with their booking.
Groups of 1-2 guests are most likely to purchase in-hotel items. This would be a great time to upsell champagne breakfasts and picnic baskets.
Groups of 3 or more people are 50% more likely to purchase outside Extras. This is the perfect opportunity to earn commission by partnering with tour operators and referring your guests to tours and activities in the area.
For more up-sell ideas, click here.
If you have a modern reservation system like Little Hotelier, you will be able to offer Extras at the time of booking, and send automated emails after the booking is made, so that you can let guests know of any Extras that they may be interested in.
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